Digital Marketing Specialist
2 weeks ago
Logistics UK is a leading business group in the UK, representing the entire industry with members from the road, rail, sea, and air sectors, as well as buyers of freight services such as retailers and manufacturers whose businesses rely on efficient goods movement.
An effective supply chain is crucial to the UK's economic success, impacting over 7 million people employed in making, selling, and moving goods. With Brexit, technology, and other disruptive forces driving changes in the way goods move across borders and through the supply chain, logistics has never been more vital to the UK's economy.
Job SummaryThe Digital Marketing Executive will support the marketing team in delivering the digital marketing plan and its associated targets. The digital marketing plan encompasses a wide range of services offered by Logistics UK and spans multiple digital marketing channels, including paid search, email, SMS, SEO, paid social, CRO, and more.
This role is suitable for a candidate with experience in digital marketing who is looking to take their career to the next level. The successful candidate will be hands-on with the implementation and management of the digital marketing plan and will possess a thorough understanding of reporting on the effectiveness of the plan, coupled with creativity and enthusiasm to bring new ideas into the marketing team.
Key Responsibilities- Create, implement, track, analyse, and optimise paid multi-channel digital marketing campaigns.
- Develop campaigns across email, search, display, PPC, social media that increase brand awareness and generate new leads and sales.
- Provide regular weekly reporting of digital marketing campaigns and their performance against targets, using tools like Google Analytics.
- Regularly optimise digital marketing campaigns, using reporting and trends to identify opportunities to generate the best possible results.
- Research competitor marketing activity and the latest digital marketing technology and trends to identify new opportunities to test and trial within the digital marketing plan.
- Manage, optimise, and create paid search campaigns for Logistics UK's services, operating in advertising interfaces like Google and Bing.
- Support the delivery of the SEO strategy by focusing on optimisation and content creation for key landing pages identified in the digital marketing plan.
- Assist in creating visually rich and engaging email marketing campaigns for Logistics UK's services, using the email marketing platform, and create tailored customer segments using the CRM platform.
- Support the creation of user journeys for key landing pages and opportunities to improve conversion, working with the digital marketing manager and social media manager.
- Manage paid social media campaigns across Facebook, Instagram, and LinkedIn, working with the digital marketing manager and social media manager.
- Highly proficient in Microsoft Office, especially Excel.
- Creative flair and passion for great marketing.
- Experience in digital marketing, whether multi-channel or specialist channels like email marketing, SEO, etc.
- Previous use of digital marketing platforms like Google Ads, Facebook Ad Manager, or similar for campaign creation, monitoring, and optimisation.
- Knowledge of Google Analytics or similar platforms for marketing reporting.
- Previous use of CMS platforms.
- A thorough understanding of reporting, metrics, and measurement of digital marketing campaigns and using reports to track progress, achieve targets, manage, and optimise campaigns.
- Educated to degree level or equivalent marketing qualification.
- Understanding of logistics, retail, or manufacturing industries would be helpful.
- Understanding of membership organisations.
We value our employees and offer a wide range of benefits that cater to individual needs and preferences.
- 25 days of annual leave plus bank holidays.
- Christmas Working Arrangement for extra days off during the festive period.
- Health Cash Plan for all employees and Private Medical Insurance for managers.
- Employee Assistance Programme and Mental Health First Aiders.
- Enhanced Family Leave policy.
- Flexible and remote working arrangements.
- Two paid days off per year for charity or volunteering work.
- Various learning and development opportunities.
- Range of pension schemes.
- Award scheme to recognise outstanding employees.
- Life Assurance Scheme for peace of mind.
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