Strategic Media Planner Leader

4 days ago

London, Greater London, United Kingdom myGwork Full time



This role is part of UKTV, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.


Description
We have an exciting opportunity for a Strategic Media Planner Leader to join the Media Planning team.

Purpose of the Role

The Strategic Media Planner Leader will be responsible for shaping and implementing UKTV's owned on-air media strategy across scripted or unscripted content to ensure we retain audiences and grow both our linear channel brands and VOD platform.

Working in close partnership with the Director of Media Effectiveness and other team members, you will help inform and shape the network and channel owned media strategies. Helping to lead the team to ensure we are utilizing our on-air & on-demand inventory as effectively & efficiently as possible. You will support the Director of Media Effectiveness to ensure the UKTV's owned media strategy is integrated alongside our paid media activity at both a brand and campaign level.

Key Responsibilities
• Lead a high-performing team, providing clear goals and direction. Work to inspire, empower, motivate, and develop team members, fostering an inclusive environment where they can perform at their best.
• Develop, define, and execute UKTV's on-air media strategy for scripted or unscripted content across linear & VOD, ensuring flexibility where needed to the changing media landscape and business direction.
• Collaborate with our paid media agency & marketing team to ensure a joined-up planning process that guarantees audience-first, integrated, and optimized media plans across owned & paid.
• Have a network view and ensure across the portfolio, the right objectives, on-air media approach, investment levels, and KPIs are set to drive business goals.
• Work closely with the Continuity team to define a strategic roadmap for the network, including best practice processes, test & learn strategies, measurement, and showcasing the value of C&N to the wider business.
• Work alongside Media Planning Managers to ensure the effective integration of VOD across all on-air plans to both recruit and retain audiences.
• Once campaigns are live, supervise ongoing monitoring, analysis, and evaluation to optimize the campaign, maximize performance, and improve efficiency against pre-agreed success criteria.
• Analyze and evaluate owned-media activity, championing a learning culture that demonstrates how improvements in strategy and efficacy can add value to UKTV's business.
• Leverage our martech stack and suite of measurement tools for both strategic insight, analysis, and optimizations to drive on-air effectiveness.
• Support the Director of Media Effectiveness in ensuring our on-air media complements paid media activity from strategy through to planning.
• Support areas of company-wide focus such as Diversity & Inclusion and Sustainability.
• Live and role-model UKTV's values.
Key Qualifications
• Results-driven with a proven track record of improving performance through effective campaign strategy & planning.
• Excellent operational experience and knowledge to ensure the team is operating efficiently and effectively, in line with on-air best practice.
• Proven experience of leading a team to deliver a data and analytical led approach.
• A track record of being creative, pragmatic, and solutions-oriented.
• A problem solver capable of developing new, innovative, and creative solutions to address marketing challenges.
• Ability to inspire trust & respect both internally and externally, building strong stakeholder relationships and influencing others effectively.
• Proficient in using martech stack and suite of measurement tools for strategic insight, analysis, and optimizations.
• Excellent communication and collaboration skills, with the ability to work with stakeholders across several departments and services.
• Passionate about media and the role it delivers within marcomms and the wider business.
• High degree of computer literacy and advanced knowledge of Word, Excel, and PowerPoint.

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