Strategic Media Planner

4 days ago

London, Greater London, United Kingdom John Lewis Partnership Full time
Job Summary:

Role Overview:

We are seeking a highly skilled Strategic Media Planner to lead our media planning and insights efforts. This role will be responsible for devising and delivering our strategy for insight-led media planning, working closely with our media sales teams and vendor partners.

Main Responsibilities:

  • Develop and implement media planning strategies that utilize data and insights to drive business growth.
  • Collaborate with media sales teams to embed insight-led media planning practices and approaches.
  • Create frameworks and templates for media sales teams to follow, ensuring consistency and effectiveness in media plan creation.
  • Deliver training and support to media sales teams on insight-led media planning approaches and effective supplier engagement.
  • Serve as a subject matter expert and single point of contact for media sales and cross-functional teams on insight-led media planning.
  • Support the generation and interpretation of insights for strategic supplier top-to-tops and key annual planning meetings.
  • Own the capability roadmap for evolving insight-led media planning practices and work collaboratively across the business and third-party partners to ensure delivery of agreed milestones.

Requirements:

  • Significant experience in using data and insights to inform media planning decisions.
  • Commercial experience working with brands and developing media proposals.
  • Relevant experience working in brand and marketing teams for suppliers, retailers, or agencies.
  • Experience managing complex projects and multiple stakeholders.
  • Strong written and verbal communication skills.
  • Experience in data analysis and analytics.

Benefits:

  • Hybrid working arrangement.
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.

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