Digital Marketing Specialist

1 week ago


Worcester, Worcestershire, United Kingdom Halfords Full time
Job Description

About Halfords

We are a leading specialist retailer of car and bike products, with a mission to inspire and support a lifetime of motoring and cycling. Our focus is on delivering exceptional customer experiences through innovative products and services.

This role plays a critical part in our digital marketing efforts, working closely with internal stakeholders to plan and execute Paid Search campaigns that drive results for the business.

The ideal candidate will have experience with Paid Search tools like Google Ads, as well as analytical skills to identify trends and opportunities for improvement.

  • Analyze data to inform campaign strategies and optimize performance.
  • Work with agency partners to manage Paid Search campaigns and ensure alignment with channel best practices.
  • Develop and maintain relationships with external partners, including affiliate networks like Quidco and Hot UK Deals.
  • Create regular reports to share insights and performance metrics with key stakeholders.
Requirements
  • 1+ years of experience with Paid Search tools such as Google Ads.
  • Ability to analyze data and identify opportunities for growth.
  • Strong communication and relationship-building skills.
  • Familiarity with digital marketing channels and concepts.
  • Keen analytical mindset and willingness to learn.

Salary: £35,000 - £45,000 per annum based on location and experience. We offer a competitive package with opportunities for professional growth and development.



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