Digital Merchandising Specialist

1 week ago


Worcester, Worcestershire, United Kingdom Halfords Full time

We are a leading specialist retailer dedicated to inspiring and supporting a lifetime of motoring and cycling. Our mission is to lead the market through customer-driven innovation and a distinct product range.

Our Support Centre teams work closely with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth.

We believe that with expertise and focus, people can achieve great things.

About the role

This exciting opportunity exists within our eCommerce team, where you will be responsible for managing, coordinating, and implementing the Online Services strategy on halfords.com and National.co.uk sites.

You will need to ensure right first-time implementation of optimised range and customer journeys to deliver against commercial and customer targets.

Responsibilities

  • Develop and implement detailed Merchandising plans and Optimisation strategies to maximise customer engagement and conversion of Garage Services journeys
  • Lead and manage the implementation of range reviews on SMR, aiming to maximise sales and profit potential, aligned to commercial priorities
  • Build strong relationships with key stakeholders within digital, trading, marketing, and Ops, ensuring seamless collaboration between Merchandising and key stakeholder teams to deliver agreed plans.
  • Implement content execution strategies that drive conversion for new range, focusing throughout on the customer journey and user experience.
  • Coach and lead the team to consider the customer in all decisions made
  • Drive the team and functional engagement action plan
  • Collaborate with Finance, CRO, Trading, and Optimisation teams

What we're looking for

  • Managerial level Ecommerce / Digital Merchandising experience
  • Experience in defining and delivering initiatives to improve conversion
  • Deep understanding and experience of customer journeys
  • Strong business acumen and good level of commercial awareness
  • Excellent stakeholder management and communication skills
  • Able to influence teams and senior management alike
  • Good analytical skills, awareness of key technologies and tools used for Data analysis
  • Good at building business relationships internally and externally with partners and suppliers
  • Ideal candidate has some exposure to Offline Marketing

Salary: £55,000 - £75,000 per year, dependent on location and experience.



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