Senior Marketing Manager
7 days ago
We are seeking a Marketing Director to lead our brand and marketing efforts. As a key member of our team, you will be responsible for developing and implementing our marcomms strategy, driving external brand knowledge, understanding, and engagement.
Main Responsibilities- Develop and transform our marcomms strategy, driving external brand knowledge, understanding, and engagement through the development and delivery of high-quality and informative internal and external activity.
- Develop the Brand and Marketing function needed to support our organisation to deliver on its future strategic objectives.
- Develop and implement multi-channel marketing strategies and initiatives ensuring they are correctly communicated.
- Develop marketing activities, campaigns, and collaborations across a wide and diverse audience including retail stores, online, social platforms, charity partners, key stakeholders, and our customers.
- Oversee the creative design of all media, advertising, and communication campaigns and coordinate implementation across the business.
- Lead our brand strategy and engagement, overseeing how our identity and personality are developed and brought to life. You will help evolve our content and broader materials to enhance our brand positioning within the sector.
- Ensuring that the brand is consistently applied across all touchpoints, including in-store experiences, marketing campaigns, and digital platforms.
- Monitoring and managing brand equity by tracking audience perceptions, brand awareness, and loyalty.
- You will have experience of developing, implementing, and evaluating brand and marketing strategies, operational plans, and delivering campaigns which have created shifts in the awareness, engagement, and income-generating capacity of an organisation.
- Able to demonstrate experience of being both insight and impact-led, with a clear head for data and evaluation.
- An experienced leader in strategy development both within brand and marketing.
- Expert at translating organisational and marketing objectives into high-quality and effective marketing activity.
- Enjoy building constructive and collaborative relationships at a high level, able to negotiate, influence, and build credibility.
We are offering a competitive salary of £65,000 - £85,000 per annum, plus benefits, hybrid working, option to work full or part time, and Staffordshire based.
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