Digital PR and Outreach Director

3 hours ago

Leeds, Leeds, United Kingdom ICS Full time
Join Our Digital PR Team at ICS

In our dynamic Digital PR team at ICS, we're pushing the boundaries of innovative campaigns that drive exceptional results for our clients. We've recently spearheaded some award-winning campaigns, and now we're seeking an experienced PR Manager to take on a senior role.

About the Role

As a key member of our PR team, you'll work closely with other PR Managers and Execs to bring your wealth of experience to the table. Your expertise will be instrumental in growing our digital PR service, driving creativity, and developing effective outreach strategies.

Key Responsibilities
  • Lead multiple Digital PR campaigns, ensuring timely delivery, meeting KPIs, and adhering to budgets.
  • Develop and pitch PR concepts internally and externally to clients, showcasing your expertise in creative and reactive link-earning campaigns.
  • Scope Digital PR campaigns, identifying data sources, key angles, and media targets.
  • Set media strategies and review media lists for targeted outreach.
  • Review press releases and written content, providing constructive feedback to support team members' development.
  • Resolve campaign issues, including identifying new angles for press outreach.
  • Communicate with clients on campaign progress, offering consultancy on calls and written communications.
  • Collaborate with the team to identify potential growth opportunities for clients.
Requirements
  • Proven experience in a Digital PR Manager role, delivering successful PR campaigns and achieving targeted results.
  • Excellent written and verbal communication skills, with a flair for press release writing.
  • Proven time-management and organisational skills.
  • Solid understanding of creative and reactive link-earning campaigns.
  • Good awareness of SEO and analytics, including their application in digital PR opportunities.
What We Offer
  • 33 paid holidays per year.
  • Birthday off work.
  • Work abroad policy (up to 30 days per year).
  • Competitive pension scheme.
  • Hybrid working policy.
  • Industry-leading family policies.
  • Life assurance and private Bupa healthcare.
  • Free breakfasts on Mondays and Wednesdays.

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