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Senior Digital PR Manager

2 months ago

Leeds, Leeds, United Kingdom ICS Full time
About the Role

We are seeking an experienced Digital PR Manager to join our team at ICS. As a key member of our Digital PR team, you will be responsible for leading multiple campaigns, developing outreach strategies, and working closely with clients to deliver excellent results.

Key Responsibilities
  • Lead confidently across multiple Digital PR campaigns, ensuring deadlines are met, KPIs are hit, and budgets are adhered to.
  • Develop and pitch PR concepts internally and externally to clients, leveraging your expertise in creative and reactive link-earning campaigns.
  • Scope Digital PR campaigns, identifying data sources, key angles, and media targets to drive successful outcomes.
  • Brief team members on campaign elements, working to an agreed roadmap and timings for campaign execution.
  • Set media strategy and review media lists for targeted outreach, ensuring maximum impact.
  • Review press releases and written content, offering constructive feedback to support the development of other team members.
  • Resolve campaign issues, identifying new angles for press outreach and communicating effectively with clients.
  • Report on results, successes, and learnings in collaboration with other service lines, highlighting opportunities for growth.
  • Support the wider team on new business pitches, confidently identifying opportunities and working on written proposals and pitches to clients.
About You
  • Proven experience in a Digital PR Manager role, delivering successful PR campaigns and achieving targeted results.
  • Excellent written and verbal communication skills, collaborating with journalists, clients, and a flair for press release writing.
  • Ability to think strategically and creatively, with a solid understanding of SEO and analytics.
  • Leading by example and providing ongoing support to the wider team, with a proven track record of time-management and organisational skills.
Why Work with Us?
  • Competitive salary and benefits package.
  • 33 paid holidays per year.
  • Birthdays off work.
  • Work abroad policy (up to 30 days per year).
  • Competitive pension scheme.
  • Hybrid working policy.
  • Industry-leading family policies.
  • Life assurance and private Bupa healthcare.
  • Regular team socials and incentives.
  • Free breakfasts on a Monday and Wednesday.

We value diversity and inclusion, and welcome applications from candidates with a broad range of life experiences and ways of thinking. If you require any additional support or reasonable adjustments, please let us know.