Digital PR Strategist

2 months ago

Leeds, Leeds, United Kingdom Wolfenden Full time

About the Role

As a Digital PR Executive at Wolfenden, you'll play a pivotal role in shaping and executing impactful digital PR campaigns for our diverse clientele. You'll be responsible for developing innovative strategies, crafting compelling content, and building strong relationships with media contacts to drive brand awareness and achieve measurable results.

Your Responsibilities

  • Lead the development and execution of digital PR campaigns across multiple client accounts, ensuring alignment with KPIs and business objectives.
  • Contribute your creative expertise to brainstorming sessions, generating fresh ideas that resonate with target audiences across various industries.
  • Craft engaging press releases that are adaptable for multi-channel distribution, maximizing campaign reach and impact.
  • Leverage social media platforms to identify trending topics and capitalize on emerging opportunities for reactive and tactical PR initiatives.
  • Manage and cultivate relationships with key media contacts through personalized outreach and tailored media packs.
  • Spearhead the development of creative digital PR campaigns that are relevant, authoritative, and data-driven, incorporating insights from analytics and audience research.
  • Maintain clear and consistent communication with clients, providing regular updates on campaign progress, results, and strategic recommendations.
  • Mentor and support junior team members by sharing your expertise and providing guidance on best practices.

About You

  • You possess a genuine passion for the digital PR landscape and are committed to staying abreast of industry trends and advancements.
  • You are a creative problem-solver with a knack for developing innovative and effective solutions.
  • You are proficient in utilizing digital PR tools and analytics platforms to measure campaign performance and identify key insights.
  • You understand the interconnectedness of digital PR with broader marketing strategies and can effectively contribute to holistic campaigns.
  • You are a proactive self-starter with a strong work ethic, a positive attitude, and a commitment to delivering exceptional results.

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