PR Strategist

2 weeks ago

Leeds, Leeds, United Kingdom Pinsent Masons Full time

About this role:

We are seeking a skilled PR Strategist to support Pinsent Masons' Groups in promoting the firm's brand and key messages. This role will involve collaborating closely with Vario's Head of Marketing, Group heads, lawyers, and professional services specialists across the firm to deliver integrated thought leadership campaigns.

Main duties and responsibilities:

  • Develop and Execute PR Strategies:
    • Create and implement comprehensive public relations strategies to promote the firm's brand and key messages.
    • Play a hands-on role in achieving coverage in global market-appropriate national and broadcast media, and key trade and vertical publications through the development of press-facing collateral.
    • Advise the relevant Sector Heads and business development teams on the promotion of the firm's sector expertise in an effective and consistent manner.
    • Enhance the firm's reputation in line with Pinsent Masons' Purpose-led culture and values.
    • Contribute towards the management, drafting, and delivery of the firm's legal award submissions.
    • Assist with the delivery of thought leadership campaigns, coordinating with the firm's digital marketing, brand, and business development teams.
    • Identify and establish strong working relationships with key target journalists and facilitate relationships between spokespeople and key media through introductions, meetings, and relevant pre-briefings.
  • Media Relations:
    • Cultivate and maintain positive relationships with key media contacts.
    • Monitor media coverage and manage responses to ensure accurate representation of the firm.
    • Generate compelling and relevant content for various external platforms.
  • Stakeholder management:
    • Collaborate with key stakeholders to identify PR opportunities and develop campaigns that enhance the firm's public image.
    • Advise Business Development and Marketing Communications colleagues and support them in developing external facing content that showcases the firm's expertise.
    • Ensure accurate and regular reporting of comms activity and thought leadership campaigns into central management.

Qualifications:

Degree educated; IPR or CIM qualified, or equivalent level experience.

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