Legacy and In-Memory Fundraising Specialist

2 weeks ago


Stafford, United Kingdom Charity People Full time

About the Role

In this key position, you will work closely with the Senior Fundraiser to develop and implement a successful legacy and in-memory fundraising strategy. Your primary responsibility will be to manage and execute legacy and in-memory campaigns, events, and communications, as well as build and maintain relationships with supporters to increase legacy pledges and in-memory donations.

Key Responsibilities:

  • Develop an Engaging Legacy Proposition: Create and implement a compelling legacy fundraising proposition that encourages supporters to consider leaving a legacy gift.
  • Build and Maintain Relationships: Foster relationships with internal and external stakeholders to convert leads into legacy pledges.
  • Refine In-Memory Strategy: Collaborate with the Senior Fundraiser to develop and refine an effective in-memory strategy, monitoring and developing new fundraising opportunities.
  • Enhance Fundraising Messages: Work with the Marketing and Communications team to use stories and testimonials, enhancing fundraising messages while being sensitive to the needs of supporters.
  • Raise Awareness: Act as a 'gifts in wills' ambassador across the organisation, raising awareness with staff, volunteers, and Trustees.
  • Support Donors: Manage online tribute pages, ensuring excellent supporter stewardship, and maintain donor records for future engagement.
  • Oversee Community Tribute: Oversee the Katharine House Hospice's Heart of Memories sculpture as a community tribute, supporting donors through personalised recognition.

About You:

We are looking for someone with experience in legacy or in-memory fundraising, excellent communication skills, and a strategic mindset. You will be able to connect meaningfully with supporters, manage multiple campaigns, and drive forward Katharine House Hospice's vision. Passion for raising awareness, inspiring action, and growing future income to support the Hospice's life-changing work is essential.

About Katharine House Hospice:

Katharine House Hospice provides free, high-quality palliative care and support to adults with complex, progressive illnesses across the local community. Their compassionate team is dedicated to supporting patients and their families from diagnosis through end-of-life care, ensuring comfort and dignity at every stage.



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