Digital Experience Director
2 weeks ago
About the Role
As a seasoned digital expert, you will oversee Warner Hotels' digital experience to engage prospects, delight guests, and meet commercial targets. You will design, create, and optimize our websites, working with the Technology team on delivering new features and continuous improvements.
Main Responsibilities
- Develop and implement strategies to drive high conversion and order values.
- Lead user testing, A/B testing, heat mapping, and user journey analytics to understand and deliver against user needs.
- Collaborate with stakeholders to gather input and share plans and progress.
- Present our product and proposition clearly online.
- Oversight of CRO Manager, SEO Manager, UX/design commissioning, and technical framework management.
- Ensure a seamless and consistent experience across digital platforms.
Requirements
- In-depth knowledge of best-practice digital experience execution, including UX/design, journey mapping, and usability research.
- Agile delivery of continuous improvements with a digital product and development team.
- Delivery of conversion rate optimization programs.
- SEO principles.
- Content marketing and management.
- Solid working knowledge of Google Analytics 4.
- Excellent attention to detail.
- An eye for usable and engaging design.
- Extensive experience in managing digital experiences for medium to large businesses.
Benefits
- Competitive salary: £65,000.
- Bonus scheme.
- 25 days holiday.
- Great deals on Warner breaks.
- Discounted food and drinks.
- Pension Scheme.
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