Director of Strategic Growth

22 hours ago


Dunfermline, Fife, United Kingdom Fife College Full time
About the Role

We are seeking a visionary professional to lead our marketing, recruitment, admissions, and communication activities. This strategic leader will position the College for sustainable growth by developing and implementing innovative initiatives to enhance brand presence and attract students locally and beyond.

Key Responsibilities
  1. Strategic Leadership: Oversee and lead initiatives to elevate our brand and drive student enrolment growth.
  2. Recruitment Growth: Develop and execute strategic plans to increase enrolment numbers across Fife and beyond.
  3. Marketing & Brand Management: Strengthen brand awareness through impactful campaigns and initiatives, using digital and traditional platforms.
  4. Effective Communication: Design strategies to engage prospective students and stakeholders, ensuring consistent messaging across all channels.
  5. Data-Driven Improvement: Establish and analyse KPIs to foster continuous improvement.

Salary: £45,000 - £60,000 per annum, dependent on experience.

Requirements
  1. Educated to degree level in a business-related discipline or SCQF level 9 or above with demonstrable relevant professional experience.
  2. Proven experience of planning, developing, and delivering a marketing/recruitment/admissions/communication/PR strategy.
  3. Brand management experience and knowledge of digital marketing campaigns.
  4. Experience in recognising areas for improvement and planning for excellence.
  5. Ability to set and manage complex budgets effectively.


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