Marketing Director
4 weeks ago
Nigel Wright Group have been exclusively appointed to support our client in their search for a Marketing Manager with extensive experience in demand generation. Our client operates in the B2B technology space and this is a really exciting opportunity to take an established growth engine and develop it even further across the company's verticals.
Key Responsibilities:
• Develop and implement a repeatable, scalable marketing strategy that delivers predictable leads, MQLs & SQLs via multiple channels such as search, email, social, content partnerships, display, outbound activity (SDR), events, partnerships and more.
• Manage and control the marketing budget with the responsibility of continually optimising to increase conversion rates and provide reports and insight into the performance of campaigns.
• Ensure website and content from all sources are consistent, support the marketing activity and are in line with brand guidelines.
• Curate and manage engaging and lucrative campaigns across several business verticals.
• Develop and manage marketing analytics, track and share business, marketing & sales KPIs – recognising trends and identifying opportunities to accelerate growth.
Person Specification:
• A value-driven, commercially astute individual with a passion for driving profitability.
• Experience in owning demand generation activities and campaigns that have measurably impacted Marketing Qualified Leads (MQLs), pipeline and revenue.
• Analytical and organised, with the ability to work with data, create reports and effectively measure campaigns.
• An abundance of strategic acumen and market insight.
• A results-driven self-starter with a track record of inspiring your team and colleagues.
• Marketing experience crafted in an IT environment (MSP/SaaS/Data Analytics/Cyber/Consultancy) is essential.
Working Arrangements:
Hybrid working pattern with a minimum of 1 day in the Newcastle office.
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