Demand Generation Strategist
3 weeks ago
We are seeking a highly skilled Demand Generation Strategist to join our team at Access UK LTD. As a key member of our marketing department, you will be responsible for driving demand generation efforts and supporting the growth of our organisation.
### About the Company###
The Access Group is a leading provider of business management software to small and mid-sized organisations. Our mission is to help our customers become more productive and efficient. As a Demand Generation Strategist at Access UK LTD, you will play a crucial role in driving demand generation efforts and supporting the growth of our organisation.
### Job Description###
We are looking for an experienced Demand Generation Manager to join our team. The successful candidate will be responsible for managing inbound and outbound demand channels, driving results-oriented ABM programs, and continuously improving marketing programs through data analysis and optimisation.
Key Responsibilities:
- Manage inbound and outbound demand channels (digital ads, email, SEO, events, etc.)
- Drive results-oriented ABM programs in collaboration with sales, using tools and tailored content to engage target accounts and move them through the buyer's journey.
- Continuously improve marketing programs through data analysis, experimentation, and optimisation to meet or exceed sales pipeline and revenue goals.
### Skills and Qualifications###
To succeed as a Demand Generation Manager, you will need:
- Proven growth marketer with extensive B2B demand generation experience, strong in sales enablement, and customer journey planning.
- Expertise in ABX models, data acquisition, and management to drive conversion optimisation and lead nurturing.
- Highly quantitative with strong data and analytics skills, plus experience in marketing tech and automation systems (Marketo, Salesforce, etc.).
### Salary and Benefits###
We offer a competitive salary of £65,000 - £85,000 per annum, depending on experience, as well as a range of benefits including 25 days holiday, a matched pension scheme, and one charity day allocated to support a cause that matters to you.
This is an excellent opportunity to join a leading company and contribute to its growth and success. If you are a motivated and experienced Demand Generation Manager, we would love to hear from you.
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