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Marketing Director

2 months ago

Liverpool, Liverpool, United Kingdom PayPoint Group Full time
Corporate Marketing Manager

Join PayPoint Group as a key player in driving business growth through strategic marketing initiatives.

About the Role

We are seeking a highly skilled Corporate Marketing Manager to lead the development and execution of marketing campaigns across various channels, including digital, social, and print. The ideal candidate will have a proven track record of managing multiple projects simultaneously and driving sales and adoption via multiple channels.

Key Responsibilities
  • Develop and execute marketing plans that support the strategic and operational plans for the Payments & Banking division and Love2shop Business division.
  • Manage marketing campaigns, including planning, execution, and evaluation, working closely with the wider Marketing team.
  • Work with the CRM team to track and record leads and sales, brand awareness and perception, and make proactive recommendations for growth.
  • Support the development and management of the PayPoint and Love2shop Business websites and content, working closely with the Creative, Digital, and UX teams.
  • Attend industry events and promote PayPoint services to potential clients and partners.
  • Track and analyze marketing data to measure the effectiveness of our marketing campaigns.
  • Ensure brand ownership and consistency across all touchpoints.
  • Support the execution of PR strategy with day-to-day ownership of overall PR and communications for the corporate audience.
  • Understand and adhere to Data Protection legislation and guidelines.
Requirements
  • 5+ years of experience in marketing.
  • Experience in developing and executing marketing campaigns across various channels.
  • Ability to manage multiple projects simultaneously.
  • Previous experience within the payments and banking/corporate rewards and engagement industries.
  • Previous experience of working with Umbraco, Salesforce Account Engage, and MailChimp.
  • Degree, recognized marketing qualification, or relevant industry experience.
What We Offer

Join a dynamic team and contribute to the growth and success of PayPoint Group.