Email Marketing Specialist

2 days ago


Manchester, United Kingdom IRIS Software Group Full time
Email Marketing Advisor

IRIS Software Group is seeking a motivated and creative Email Marketing Advisor to join our dynamic marketing team. As an Email Marketing Advisor, you will play a key role in developing and executing targeted email campaigns that drive brand awareness and promote our solutions.

About the Role

This is an excellent opportunity for someone early in their marketing journey, eager to develop skills in email marketing, content creation, and campaign analysis. You will work closely with the Email Marketing Business Partner to drive results-driven email campaigns.

Key Responsibilities
  • Plan, create, and execute targeted email campaigns, including newsletters, product launches, promotional offers, and automated sequences.
  • Craft engaging, persuasive, and on-brand copy for email marketing campaigns.
  • Assist with audience segmentation to ensure emails reach the right people.
  • Design and run tests on email elements (like subject lines and calls to action) to optimize results.
  • Track email performance metrics (e.g., open rates, click-through rates) and report findings.
  • Set up automated workflows, such as welcome series, re-engagement, and abandoned cart emails.
Requirements

To be successful in this role, you will need:

  • Around 1 year of experience in email or general marketing, with a desire to grow in email campaign management.
  • Familiarity with email marketing platforms (like Mailchimp, HubSpot, or Klaviyo) and CRM systems.
  • Basic HTML knowledge is a plus, but we'll provide training.
  • Understanding of key email performance metrics and how to analyze them.
  • Strong copywriting skills and a keen eye for email content and design.
  • Ability to manage your time and work on multiple projects simultaneously.
What We Offer

We offer a competitive salary of $65,000 per annum, based on experience and qualifications. IRIS Software Group provides a collaborative environment where your ideas and creativity are valued, opportunities for learning and professional growth, and the chance to develop and refine your email marketing skills.



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