Email Marketing and CRM Professional

5 days ago


Manchester, United Kingdom THG Full time

About THG Ingenuity

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics.

Job Summary

The CRM Executive will drive customer engagement and retention through email, SMS, and our app, working closely with our in-house creative team to develop compelling marketing materials.

This role requires someone who thrives in a fast-paced environment and is passionate about customer interaction and marketing.

The role will be focused on 4 sites; Coggles, The Hut, Allsole & MyBag.

Key Responsibilities

  • Manage day-to-day CRM campaigns, including building, briefing, production, and delivery of selected campaigns.
  • Develop and implement a testing strategy to optimise the performance of email, SMS, and app communications.
  • Collaborate with the Senior CRM Executive and marketing team to execute a dynamic and personalised CRM strategy.
  • Produce and assist with the preparation of weekly, monthly, and quarterly reports to track CRM performance and identify areas for improvement.
  • Work closely with our in-house creative team to develop compelling marketing materials.

Requirements:

  • Proven experience in CRM or a related marketing role (min 1+ year).
  • Strong understanding of CRM principles and practices.
  • Excellent project management skills with the ability to manage multiple campaigns simultaneously.
  • Proficiency in CRM software and tools.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Strong communication skills, both written and verbal.
  • Ability to collaborate effectively with cross-functional teams.
  • Creative flair with an eye for design and detail.

Estimated Salary: £38,000 - £58,000 per annum.



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