Brand Marketing Strategist
2 weeks ago
Job Summary: We are seeking a highly skilled Brand Marketing Manager to join our team at Jackson Hogg. The successful candidate will be responsible for driving our brand promotion and business growth through innovative marketing campaigns and strategies.
Key Responsibilities:
* Assist the sales team in developing tendering proposals for significant business opportunities and support sales meetings, sales reviews, and opportunities requiring marketing collateral.
* Develop and implement a marketing strategy to support the wider strategy of attracting prospective clients.
* Support the group with marketing collateral that aligns with the overall marketing strategy and specific goals of the market sectors.
* Plan and develop marketing campaigns in coordination with the marketing strategy, tying in with SEO and digital marketing development.
* Manage the ongoing development of the website and SEO, including management of external consultancies providing SEO and website services.
* Ensure the business is achieving value for money regarding utilization of external consultancies and that SEO and website campaigns are monitored for effectiveness and digital footprint growth.
* Create and monitor methods to measure the success of campaigns and collateral.
* Commission and manage external Creative Marketing Partners to ensure good value for money and innovative ideas regarding collateral and marketing strategy.
* Analyze competitor performance and position, reporting changes and analysis to the Leadership team.
* Regularly report on key metrics that assess the effectiveness of the marketing strategy and delivery.
* Manage corporate events, exhibitions, PR releases, interviews, blogs, and other associated outreach.
* Review and improve internal company spaces to reflect the brand and promote the brand across the Group.
* Organize and represent the company at exhibitions, seminars, and networking events.
* Manage client and market research projects.
* Share knowledge and support internal initiatives to support wider staff engagement.
* Provide monthly marketing updates for inclusion in the board pack.
Requirements:
* Degree within a marketing discipline and/or other creative discipline.
* Experience of working within a leading marketing role, ideally within fast-growing businesses within the electronics manufacturing industry.
* Deep understanding of effective digital marketing.
* Experience of managing external digital and marketing consultancies.
* Evidence of creating innovative marketing collateral.
* Experience of regularly managing marketing campaigns.
* Ability to produce to a deadline maintaining high standards.
* Outstanding written and verbal communication skills.
* Ability to build and maintain successful relationships with key departments, clients, and other external stakeholders.
* Full Clean UK Driving Licence with ability to travel to all of the group sites when required.
What We Offer:
* A competitive salary and benefits package.
* Opportunities for professional growth and development.
* A dynamic and supportive work environment.
How to Apply:
If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your CV and a cover letter, to [insert contact information].
We look forward to hearing from you
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