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Digital Marketing and Branding Executive
2 months ago
We are seeking a highly skilled Brand Marketing Manager to join our team at Jackson Hogg. As a key member of our marketing department, you will be responsible for driving our brand promotion and business growth through innovative marketing campaigns and strategies.
Key Responsibilities- Assist the sales team in developing business development proposals and supporting sales meetings, reviews, and opportunities requiring marketing materials.
- Develop and implement new brand acquisition strategies and ensure consistency with our company style.
- Design and implement a marketing strategy to support our business goals, including the development of marketing campaigns, collateral, and digital marketing initiatives.
- Support the management of external marketing consultancies and ensure effective utilization of resources.
- Plan and develop marketing campaigns in coordination with our marketing strategy, incorporating SEO and digital marketing best practices.
- Monitor and analyze the effectiveness of marketing campaigns and digital footprint growth.
- Commission and manage external creative marketing partners to ensure innovative ideas and good value for money.
- Continuously analyze competitor performance and position, reporting changes and analysis to our leadership team.
- Provide regular reporting on key metrics assessing the effectiveness of our marketing strategy and delivery.
- Manage corporate events, exhibitions, PR releases, interviews, blogs, and other outreach initiatives.
- Review and improve internal company spaces to reflect our brand and promote our marketing message.
- Organize and represent our company at exhibitions, seminars, and networking events.
- Manage client and market research projects.
- Share knowledge and support internal initiatives to enhance staff engagement.
- Provide monthly marketing updates for inclusion in our board pack.
- Benchmark marketing collateral with external materials, seeking new ideas and creative solutions.
- Degree in a marketing or creative discipline.
- Experience in a leading marketing role, preferably in a fast-growing business within the electronics manufacturing industry.
- Deep understanding of effective digital marketing.
- Experience managing external digital and marketing consultancies.
- Evidence of creating innovative marketing collateral.
- Experience managing marketing campaigns.
- Ability to produce high-quality work under deadlines.
- Outstanding written and verbal communication skills.
- Ability to build and maintain successful relationships with key departments, clients, and external stakeholders.
- Full Clean UK Driving Licence with ability to travel to all group sites when required.
