Digital Grocery Category Lead

1 month ago


Uxbridge, United Kingdom General Mills Full time
Drive Growth in Online & Convenience Channels

We are seeking a highly skilled Digital Grocery Category Lead to join our team at General Mills. As a key member of our marketing department, you will play a vital role in driving growth across our online and convenience channels.

About the Role

This exciting opportunity is part of our mission to become the undisputed growth leader in food for EUAU. We are looking for a talented individual who shares our passion for food and is eager to shape the future.

Responsibilities
  1. Develop strategic action plans with Marketing Director and Sales Director to drive growth across Grocery Online & Convenience channels.
  2. Lead engagement and execution across all brands across Grocery (Asda, Sainsburys, Morrisons, Waitrose & Co-Op) both internally and externally.
  3. Broaden your network by developing depth and breadth of contacts at retailers who are key stakeholders and/or enablers at multiple levels.
  4. Execute General Mills' strategic projects and ensure ongoing execution and tracking of same plans including specific online and convenience action plans.
  5. Develop and lead reporting of internal and external performance across Convenience & Online.
  6. Lead research and provide insights and expertise in channel development through data and attending industry events.
  7. Improve AGS scores on e-Commerce metrics.
What You Will Bring
  • Grocery e-Commerce experience - demonstrate your performance over 3 years with customer-facing experience.
  • A growth mindset with situational agility, problem-solving, and challenging the norm.
  • Category strategy creation and execution planning with retailers.
  • Network development: internal and external contact matrix cross-functionally.
  • Engaging and influencing skills at retailers and cross-functional partners.
  • Strong communication skills: succinct storyteller.

In return, we offer:

  • $85,000 - $110,000 annual salary depending on experience.
  • A hybrid work policy with 2 days per week in the office and flexibility to finish at 15:00 on Fridays.
  • Free Headspace account and wellbeing activities.
  • An employee assistance program and other benefits.

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