Brand Marketing Lead

2 days ago


Bournemouth, Bournemouth, United Kingdom Vitality Corporate Services Full time
About the Role

Vitality is seeking an experienced Brand Marketing Lead to join their team in London or Bournemouth. This full-time position comes with a 12-month fixed-term contract and offers a hybrid work arrangement, requiring 2 days per week in one of the two offices.

This role involves working closely with senior stakeholders across Vitality to execute marketing strategies that drive engagement and retention among members. The successful candidate will be responsible for developing and implementing cross-sell and refer-a-friend marketing plans to create advocates for Vitality and increase multi-product membership.

Key responsibilities include:

  • Implementing advocacy, engagement, and retention marketing strategies as set out by the Director and Senior Marketing Manager.
  • Driving member engagement in the Vitality programme, improving ongoing engagement scores, and contributing to digital member journey success through driving digital adoption.
  • Coordinating key supporting channels and teams needed to execute against advocacy and engagement strategies, including content and social, design and copy, digital product, CRM, and external agencies.
  • Building and maintaining strong relationships with key stakeholders.
  • Monthly and Quarterly reporting of marketing activities and results.
Requirements
  • Substantial marketing experience at Marketing Manager level.
  • Experience in managing end-to-end marketing campaigns, including personalization and segmentation.
  • Experience in developing, implementing, and measuring marketing plans and campaigns using elements of the marketing mix.
  • Experience of managing and delivering multiple priorities/projects to tight deadlines.
  • Briefing and managing marketing agencies.
  • Excellent collaboration, strategic planning, and presentation skills.

The salary for this role is estimated to be around £55,000 - £65,000 per annum, depending on experience.



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