Conversion Rate Optimisation Manager

2 weeks ago

Manchester, United Kingdom THG Full time

About THG

We're a fast-paced, global technology group that specialises in taking brands direct to consumers. Our comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Ingenuity

Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment. Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.

What is a CRO Manager at THG?

As CRO (Conversion Rate Optimisation) Manager, you will have responsibility for creating, owning and delivering the conversion optimisation roadmap for one of our most valuable clients. We are looking for someone that has hands-on experience delivering a conversion optimisation programme, and now wants to manage the optimisation roadmap themselves.

Reporting into the Marketing Director, the CRO Manager will own the front-end experimentation process with performance being measured based on conversion rate and average order value uplift. An internal and external facing role, you will work with stakeholders across Trading, Marketing, Customer Success and Technology to deliver for our client.

Key Responsibilities:

  • Creating and owning a flexible conversion rate optimisation programme that covers the entire user experience and funnels across our client's website.
  • Defining and owning the experimentation process from managing backlogs, scoping requirements, collating specifications, ensuring correct setup of tools, executing tests, analysing performance and making recommendations for site developments based on learnings.
  • Monitoring and owning key metrics for our client's website including Conversion Rate, Average Order Value, Bounce Rate and Exit Rates along with wider Trading and Marketing Teams.
  • Understanding business objectives and managing the conversion optimisation programme to deliver improvement across key metrics in line targets agreed with our client.
  • Building relationships with and managing stakeholders internally and externally across Trading, Marketing, Customer Success and Technology Teams to deliver the conversion optimisation roadmap.
  • Promoting and driving our testing capabilities and initiatives to support current and future plans for conversion rate optimisation across THG Ingenuity.
  • Creating a database to ensure knowledge and learnings gathered from the conversion optimisation programme are captured and accessible to stakeholders internally and externally.

About You:

  • Experience leading a conversion optimisation programme; using experience analytics platforms and content management systems (Content Square and AB Tasty desirable).
  • Commercially astute, ambitious and driven; hungry for success and responsibility.
  • Manages their time efficiently, enjoys problem solving and finding effective yet scalable solutions.
  • Experience of working in a fast-paced ecommerce environment; online retailing knowledge essential.
  • Strong communication skills; has worked exceptionally as part of a wider team and has experience in managing others.
  • Has client-facing experience or similar; working with third party and external partners.

What's in it for me?

Career Development

  • Access bespoke development programmes that have been designed and developed by our in-house L&D team.
  • Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

  • 25 days annual leave plus bank holidays.
  • Don't want to work on your birthday? We don't either. Enjoy your day off on us.
  • Enhanced maternity and paternity pay, depending on length of service.
  • Up to 10 days compassionate leave.
  • Buy back up to 3 days each year.
  • Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

  • Access face-to-face and virtual appointments with our in-house GP.
  • Access our in-house CBT therapist.
  • Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
  • State-of-the-art on-site gym.
  • Access to our on-site physio.

Other Perks

  • Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
  • Subsidised bus pass from Manchester City Centre to our ICON office.
  • Up to 50% staff discount on THG brands.
  • On-site staff shop.
  • Access to on-site barber.
  • Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
  • Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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