Digital Conversion Rate Optimisation Manager

3 weeks ago

Manchester, United Kingdom THG Full time

About THG

We are a global technology group that specialises in taking brands direct to consumers through our fully integrated digital commerce ecosystem, THG Ingenuity. Our comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Ingenuity

Our digital commerce ecosystem is designed to power brands without limits, offering a global end-to-end tech platform comprised of three products: THG Commerce, THG Studios, THG Fulfilment. Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. We work with globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.

What is a CRO Manager at THG?

As CRO Manager, you will be responsible for creating, owning and delivering the conversion optimisation roadmap for one of our most valuable clients. We are looking for someone with hands-on experience delivering a conversion optimisation programme, and now wants to manage the optimisation roadmap themselves.

Reporting into the Marketing Director, the CRO Manager will own the front-end experimentation process with performance being measured based on conversion rate and average order value uplift. You will work with stakeholders across Trading, Marketing, Customer Success and Technology to deliver for our client.

Key Responsibilities

  • Create and own a flexible conversion rate optimisation programme that covers the entire user experience and funnels across our client's website.
  • Define and own the experimentation process from managing backlogs, scoping requirements, collating specifications, ensuring correct setup of tools, executing tests, analysing performance and making recommendations for site developments based on learnings.
  • Monitor and own key metrics for our client's website including Conversion Rate, Average Order Value, Bounce Rate and Exit Rates along with wider Trading and Marketing Teams.
  • Understand business objectives and manage the conversion optimisation programme to deliver improvement across key metrics in line with targets agreed with our client.
  • Build relationships with and manage stakeholders internally and externally across Trading, Marketing, Customer Success and Technology Teams to deliver the conversion optimisation roadmap.
  • Promote and drive our testing capabilities and initiatives to support current and future plans for conversion rate optimisation across THG Ingenuity.
  • Create a database to ensure knowledge and learnings gathered from the conversion optimisation programme are captured and accessible to stakeholders internally and externally.

About You

  • Experience leading a conversion optimisation programme; using experience analytics platforms and content management systems (Content Square and AB Tasty desirable).
  • Commercially astute, ambitious and driven; hungry for success and responsibility.
  • Manage your time efficiently, enjoy problem solving and finding effective yet scalable solutions.
  • Experience of working in a fast-paced ecommerce environment; online retailing knowledge essential.
  • Strong communication skills; has worked exceptionally as part of a wider team and has experience in managing others.
  • Has client-facing experience or similar; working with third party and external partners.

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