Customer Retention and Loyalty Strategist

1 month ago


Manchester, United Kingdom Adanola Full time
About the Role

We're seeking a seasoned CRM expert to lead our customer retention and loyalty strategy. Reporting directly into the Head of Digital and CRM, you'll be responsible for developing and executing a CRM strategy that drives business growth and customer engagement.

  • Key Responsibilities:
  • Build and execute a CRM strategy that aligns with our business pillars.
  • Measure email and loyalty performance on a weekly, monthly, and quarterly basis.
  • Deploy frequent segmentation and creative testing to ensure continuous improvement.
  • Develop an effective CRM strategy for all markets, including the UK, US, and ROW.
  • Lead the segmentation strategy across all email marketing touchpoints.
  • Optimize loyalty program performance to ensure a strong participation rate.
  • Maintain a deep understanding of customer value and behavior to inform CRM decisions.
  • Work closely with our trading and marketing teams to ensure alignment and effective execution.

About You

  • 5+ years of experience in CRM, with a background in E-commerce.
  • Expertise in email data platforms such as Klaviyo, Ometria, and Loyalty Lion.
  • Strong analytical and technical skills, with the ability to troubleshoot regular issues.
  • Excellent verbal and written communication skills, with the ability to translate complex data insights to colleagues.
  • Able to think strategically about the Adanola brand and drive business growth through CRM initiatives.

What We Offer

  • Bonus structure for all employees.
  • Private Medical Insurance.
  • Day off on birthday.
  • 25-day holiday minimum.
  • Flexible workplace.
  • Monthly well-being allowance.
  • Work with a vibrant team.
  • 50% staff discount.
  • Pension scheme available.


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