Customer Retention and Loyalty Strategist
1 month ago
We're seeking a seasoned CRM expert to lead our customer retention and loyalty strategy. Reporting directly into the Head of Digital and CRM, you'll be responsible for developing and executing a CRM strategy that drives business growth and customer engagement.
- Key Responsibilities:
- Build and execute a CRM strategy that aligns with our business pillars.
- Measure email and loyalty performance on a weekly, monthly, and quarterly basis.
- Deploy frequent segmentation and creative testing to ensure continuous improvement.
- Develop an effective CRM strategy for all markets, including the UK, US, and ROW.
- Lead the segmentation strategy across all email marketing touchpoints.
- Optimize loyalty program performance to ensure a strong participation rate.
- Maintain a deep understanding of customer value and behavior to inform CRM decisions.
- Work closely with our trading and marketing teams to ensure alignment and effective execution.
About You
- 5+ years of experience in CRM, with a background in E-commerce.
- Expertise in email data platforms such as Klaviyo, Ometria, and Loyalty Lion.
- Strong analytical and technical skills, with the ability to troubleshoot regular issues.
- Excellent verbal and written communication skills, with the ability to translate complex data insights to colleagues.
- Able to think strategically about the Adanola brand and drive business growth through CRM initiatives.
What We Offer
- Bonus structure for all employees.
- Private Medical Insurance.
- Day off on birthday.
- 25-day holiday minimum.
- Flexible workplace.
- Monthly well-being allowance.
- Work with a vibrant team.
- 50% staff discount.
- Pension scheme available.
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