Baoli Dealer Manager
4 weeks ago
As a Baoli Dealer Manager, you will be responsible for developing and maintaining relationships with assigned and prospective Baoli dealer partners across the UK and Ireland. Your primary goal will be to drive profitable growth through a mix of opportunity and relationship-building activities.
Key Responsibilities:
- Identify, recruit, and onboard new dealers to expand market coverage by establishing productive, professional relationships with key personnel in assigned dealer accounts.
- Track and analyse sales performance metrics for dealers, providing insights and recommendations for improvement.
- Provide training and support to dealers on Baoli's products, features, and specifications.
- Collaborate with the marketing team to develop promotional materials and sales tools to assist dealers in their efforts.
- Develop and implement effective sales strategies in alignment with Baoli's business objectives.
- Coordinate the involvement of company personnel, including support, service, and management resources, to meet partner performance objectives and partners' expectations.
- Proactively assesses, clarifies, and validates dealer needs on an ongoing basis.
- Sell through dealer organisations to end users (including key accounts) in coordination with dealer sales resources.
- Maintain excellent communication internally and externally and through strict adherence to dealer rules of engagement whilst driving adoption of company policy and strategy with dealer companies.
- Manage a monthly formal review meeting with each dealer to include: Performance review (machines and spares), Actual vs Forecasted Sales vs Target, Technical Issue Management, and Supports Marketing initiatives as required.
Requirements:
- High Performing individual with an entrepreneurial mindset.
- Demonstrated ability to develop and maintain successful relationships with independent dealers.
- Proven track record in managing and expanding sales networks.
- Strong sales and technical background in fork trucks or similar equipment.
- Excellent understanding of Value segment within the fork truck or similar industry.
- Indepth understanding and experience of Material Handling Industry (all business streams).
- Able to develop and execute strategies, plans and budgets in line with overall business objectives.
- Able to communicate effectively and openly at all levels.
- Capital equipment and supporting finance package experience preferred.
- Commercial excellence with advanced understanding of business levers (Finance, Residual Value, Maintenance).
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