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CRM Marketing Manager

2 months ago

London, Greater London, United Kingdom GOAT Interactive Full time
About the Role

We are seeking an experienced CRM Marketing Manager to join our team at GOAT Interactive, a leading online gaming company with a presence in 17 countries across Africa. The successful candidate will be responsible for developing and executing a comprehensive CRM strategy across our French-speaking markets, driving revenue growth and customer engagement.

Key Responsibilities
  • Owning the CRM promotional and marketing campaign calendar for assigned countries
  • Working closely with the CRM Director to plan and execute revenue-driving CRM marketing campaigns
  • Executing, analyzing, and reporting on campaign effectiveness through various data platforms
  • Collaborating with the Business Intelligence team to analyze campaign and customer statistics
  • Developing and implementing localized customer journeys from acquisition to retention and reactivation
  • Performing marketing activities for the Premier Bet brand, including copywriting and campaign creation
  • Conducting competitor analysis and market development to enhance our offering
Requirements
  • Excellent verbal and written communication skills in French
  • Data-driven with the ability to turn insights into actions and resolutions
  • Experience working with CRM platforms and tools
  • Experience in implementing CRM campaign automation and planning/executing end-to-end campaigns
  • Quality project and time management skills
  • Ability to work dynamically and remotely
  • Ability to perform in a hybrid office/home working environment
Preferred Qualifications
  • Undertaken competitor analysis and reporting previously
  • Experience in localizing content for foreign markets, preferably in Africa