Senior Product Marketing Manager

3 weeks ago

London, Greater London, United Kingdom The Economist Full time
About the Role

The Senior Product Marketing Manager is a pivotal position within the Economist Intelligence Business Unit at The Economist Group, responsible for overseeing the end-to-end development and execution of portfolio marketing plans.

Key Responsibilities
  • Marketing Plan Development and Management:
    • Develop and manage comprehensive marketing plans that align with business unit strategies.
    • Regularly update plans to reflect market trends, customer behaviors, competitive intelligence, and company objectives.
    • Lead the execution of marketing plans against pre-agreed key performance indicators (KPIs).
  • Campaign Strategy Creation:
    • Develop segment-led campaign strategies that align customer segments, messaging, and timing.
    • Brief stakeholders effectively to ensure clear understanding and execution by the campaign management team, sales team, and other go-to-market teams.
  • Customer Insight Generation:
    • Aggregate and analyze customer behavioral data from multiple sources.
    • Use this data to create insights required to drive campaign strategy and value messaging.
  • Cross-Functional Collaboration:
    • Collaborate with product management, sales, and customer success teams to align on go-to-market strategies.
    • Communicate effectively to influence internal stakeholder groups and drive collaboration towards common goals.
Requirements
  • Proven experience in delivering results, generating demand in new markets/segments, developing marketing strategy, and propositions for SaaS/B2B subscription-based business models.
  • Strong background in developing and executing comprehensive marketing strategies.
  • Knowledge of handling mid to large marketing programs in a complex stakeholder management environment.
  • Expertise in customer and market research, with the ability to translate insights into actionable campaign strategies.

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