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Senior Brand Manager
2 months ago
We are seeking a highly creative and entrepreneurial Senior Brand Manager to join our team at Westland Horticulture Ltd, a leading privately owned FMCG business.
Key Responsibilities:
- Drive our Brands, championing the product portfolio within the business and with our customers and consumers
- Develop Strategic Marketing plans across the brand portfolio
- Collaborate with the Technical, Design and Commercial teams to identify areas of new product opportunity, quantifying the commercial benefits
- Develop product concepts, and gauge trade and consumer response that add commercial value to the business, ensuring brand proposition uniqueness
- Manage and deliver all consumer communication across the brands
- Oversee all relevant Customer marketing communications to improve brand awareness
- Monitor, review and report on all sales and marketing commercial activity and results to the sales team
- Analyze customer research, consumer insight, current market conditions and competitor information to inform the strategic direction of the brands
Requirements:
- Brand management or product marketing background (4yrs-5yrs) – FMCG product range preferred
- Experience in marketing through all aspects including new product development, through the line media communication and setting the strategic direction for the brands
- Evidence of growing brands, identifying growth opportunities and gaining alignment to execute against a strategic growth plan
- Proven skills in the following: brand marketing, market and competitive analysis, customer insights, marketing program development, project planning
- Experience developing marketing materials including packaging, literature, advertising, promotions, POS
- Commercial awareness - P&L
- A love of brands is essential
