Senior Brand Manager

2 months ago

Alconbury, United Kingdom Mackenzie Jones Full time

Senior Brand Manager

Westland Horticulture – market leader in gardening categories

Hybrid - Alconbury Hill, Cambridgeshire

Competitive Salary + Benefits


The opportunity:


Westland is a privately owned FMCG business supplying a wide range of products across several divisions to specialist UK retailers, grocers and a vast network of independents & wholesalers.


They were established in 1990 as a compost producer, and have since diversified to growing media, lawn treatments, lawn seed, plant food, pest control, fungicides, weed killers , to name a few They also own the market leading brand of Unwin seeds, Kent & Stowe hardware and wild bird feed ranges Peckish, Nature’s Feast and Bucktons.


Due to strong growth this year, an excellent opportunity has arisen for a highly creative, entrepreneurial 'Senior Brand Manager ' reporting into the Head of Marketing & Category.


Purpose of the role is to oversee multiple brands across multiple categories. It is fast paced and exciting with scope to own and manage multiple projects across multiple skus. A love of brands is essential, and it is a great opportunity to work across market leading, household brands in a fun, friendly and fast paced environment ensuring that they continue to deliver award-winning gardening products to their suppliers and customers.


What will my key accountabilities be?


  • To drive Westland’s brands, championing the product portfolio within the business and with their customers and consumers.
  • Develop strategic marketing plans across the brand portfolio
  • Collaborate with the technical, design and commercial teams to identify areas of new product opportunity, quantifying the commercial benefits, developing product concepts and gauging trade and consumer response that add commercial value to the business, ensuring brand proposition uniqueness.
  • Managing products through the business to bring them to market on time and profitably.
  • Managing and delivering all consumer communication across the brands
  • Overseeing all relevant customer marketing comms to improve brand awareness
  • Developing all marketing materials including packaging, literature, advertising, promotions, POS , sell in literature etc.



Who will I be working with?


Reporting to the Head of Marketing & Category and working very closely with the wider marketing team to align and optimise brand marketing activity where appropriate.


A great candidate will have:


  • At least 4 years' experience in brand management or product marketing. FMCG product range preferred.
  • Experience in marketing through all aspects including new product development, through the line media communication and setting the strategic direction for the brands
  • Evidence of growing brands, identifying growth opportunities and gaining alignment to execute against a strategic growth plan
  • Proven skills in the following : brand marketing, market and competitive analysis, customer insights, marketing program development, project planning.
  • Strong communication and presentation skills and be resilient, ambitious and adaptable
  • The ability to analyse and interpret performance management data
  • Strong attention to detail with good excel skills
  • Good organisational skills
  • The ability to learn in fast-paced environment
  • The ability to build relationships in a confident & personable manner


In return for everything you can bring we can offer you:


  • Competitive salary based on experience.
  • 25 days holiday (plus bank holidays)
  • Pension
  • Hybrid office and working from home model.


The Process?


Apply today with your most up-to-date CV to Rachael.Walsh@mackenziejones.co.uk


First Stage: Teams interview with the Head of Marketing & Category

Second Stage: In person interview and presentation at their offices


People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.


We would love to reply to all applications, regrettably we are unable to do so due to the high volumes we receive, so if you do not hear back within 14 days unfortunately on this role it won’t be progressing. It is possible that the position could be in the process of closing, so chalk it up to bad timing. But, have no fear There will be more opportunities. Follow us at Mackenzie Jones Recruitment so you don’t miss them.

  • Senior Brand Manager

    4 weeks ago

    Alconbury, United Kingdom Mackenzie Jones Full time

    Job Title: Senior Brand ManagerWe are seeking a highly skilled Senior Brand Manager to join our team at Mackenzie Jones. As a Senior Brand Manager, you will be responsible for overseeing multiple brands across various categories, driving business growth, and developing strategic marketing plans.About the Role:Develop and implement marketing strategies to...

  • Senior Brand Manager

    4 weeks ago

    Alconbury, United Kingdom Mackenzie Jones Full time

    Job Title: Senior Brand ManagerWe are seeking a highly skilled Senior Brand Manager to join our team at Mackenzie Jones. As a Senior Brand Manager, you will be responsible for overseeing multiple brands across various categories, driving business growth, and developing strategic marketing plans.About the Role:Develop and implement marketing strategies to...

  • Senior Associate

    4 weeks ago

    Alconbury, United Kingdom Recruitment Resolution Ltd Full time

    Unlock Your Potential as a Senior AssociateAre you a seasoned lawyer looking to take your career to the next level? Do you have a passion for working with high net worth clients and a strong desire to learn and grow? We have an exciting opportunity for a Senior Associate to join our Private Client Team at Recruitment Resolution Ltd.About the RoleAs a Senior...

  • Senior Associate

    4 weeks ago

    Alconbury, United Kingdom Recruitment Resolution Ltd Full time

    Unlock Your Potential as a Senior AssociateAre you a seasoned lawyer looking to take your career to the next level? Do you have a passion for working with high net worth clients and a strong desire to learn and grow? We have an exciting opportunity for a Senior Associate to join our Private Client Team at Recruitment Resolution Ltd.About the RoleAs a Senior...

  • Senior Ecommerce Merchandiser

    5 months ago

    Alconbury, United Kingdom Westland Horticulture Full time

    We have a new opportunity for an experienced 'Senior eCommerce Merchandiser' to join our award-winning online marketing team for Marshalls Gardens in Alconbury Hill. Reporting to the Sales & Marketing Director, you will play a crucial role for the sales and margin performance of the Marshalls Garden websites through strong campaigns, eCommerce merchandising...

  • Senior Associate

    4 weeks ago

    Alconbury, United Kingdom Recruitment Resolution Ltd Full time

    Top reasons to join the Private Client Team at this leading brand in the Legal Sector:Basic salary circa £75k per annum.Well known in the Legal sector, national brand with 5 offices within the UK.Hybrid working, 3 days working from Alconbury Office, 2 days working from home.New role owing to strong company growth.In the last 4 years this leading solicitor...

  • Senior Associate

    4 weeks ago

    Alconbury, United Kingdom Recruitment Resolution Ltd Full time

    Top reasons to join the Private Client Team at this leading brand in the Legal Sector:Basic salary circa £75k per annum.Well known in the Legal sector, national brand with 5 offices within the UK.Hybrid working, 3 days working from Alconbury Office, 2 days working from home.New role owing to strong company growth.In the last 4 years this leading solicitor...

  • Senior Associate

    4 weeks ago

    Alconbury, United Kingdom Recruitment Resolution Ltd Full time

    Top reasons to join the Private Client Team at this leading brand in the Legal Sector:Basic salary circa £75k per annum.Well known in the Legal sector, national brand with 5 offices within the UK.Hybrid working, 3 days working from Alconbury Office, 2 days working from home.New role owing to strong company growth.In the last 4 years this leading solicitor...

  • Senior Product Development Manager

    2 weeks ago

    Alconbury, United Kingdom Westland Horticulture Ltd Full time

    We are seeking a highly skilled Senior Product Development Manager to drive and manage new product development within our technical team at Westland Horticulture Ltd.As a key member of our technical team, you will be responsible for leading the development of new products, including regulatory stewardship and providing technical support across the Growing...

  • Senior Associate

    4 weeks ago

    Alconbury, United Kingdom CV-Library Full time

    Our client are a highly respected, multi-site firm of Solicitors serving clients nationally. Serving a diverse range of sectors, they are trusted advisors and recognised experts in their field, taking pride in building long standing relationships. The team are now seeking an experienced Senior Associate - Private Client to join them. As Senior Associate you...

  • Senior Associate

    4 weeks ago

    Alconbury, United Kingdom Orchard Recruitment Ltd Full time

    Our client are a highly respected, multi-site firm of Solicitors serving clients nationally. Serving a diverse range of sectors, they are trusted advisors and recognised experts in their field, taking pride in building long standing relationships. The team are now seeking an experienced Senior Associate - Private Client to join them.As Senior Associate you...

  • Senior Project Coordinator

    2 weeks ago

    Alconbury, United Kingdom Urban&Civic Full time

    We are seeking a highly skilled Senior Project Coordinator to join our team at Urban&Civic. As a key member of our project management team, you will be responsible for ensuring the smooth delivery of our development projects.Key Responsibilities:Provide technical and delivery knowledge to support planning applications and the preparation of design...

  • Senior Development Manager

    2 weeks ago

    Alconbury, United Kingdom Urban&Civic Full time

    We are a leading property developer, working with our Partners to create beautiful, sustainable and community focused places where housebuilders want to build, and people want to live.LocationOur team is responsible for ensuring work streams are planned, procured, delivered, and reported in line with the broader business plans. As such, the position plays a...

  • Senior Associate

    4 weeks ago

    Alconbury, Cambridgeshire, United Kingdom Recruitment Resolution Ltd Full time £75,000

    Top reasons to work with the Private Client Team at Recruitment Resolution Ltd in the Legal Sector:• Well-established national brand with a strong presence in the UK, operating from 5 offices.• Flexible working arrangements, with 3 days spent at the Alconbury Office and 2 days working from home.• Opportunity to join as a Senior Associate in the Private...

  • Senior Associate

    4 weeks ago

    Alconbury, Cambridgeshire, United Kingdom Recruitment Resolution Ltd Full time £75,000

    Top reasons to work with the Private Client Team at Recruitment Resolution Ltd in the Legal Sector:• Well-established national brand with a strong presence in the UK, operating from 5 offices.• Flexible working arrangements, with 3 days spent at the Alconbury Office and 2 days working from home.• Opportunity to join as a Senior Associate in the Private...

  • Senior Associate

    2 weeks ago

    Alconbury, United Kingdom Orchard Recruitment Ltd Full time

    We are seeking an experienced Senior Associate - Private Client to join our client, a highly respected, multi-site firm of Solicitors serving clients nationally. The team are trusted advisors and recognised experts in their field, taking pride in building long standing relationships.Key Responsibilities:Providing legal advice to a range of clients, including...

  • Senior Associate Lawyer

    2 days ago

    Alconbury, United Kingdom Orchard Recruitment Ltd Full time

    We are seeking an experienced Senior Associate to join our Private Client team at Orchard Recruitment Ltd. This is an excellent opportunity for a skilled and ambitious lawyer to take on new challenges and contribute to the success of our firm.Key ResponsibilitiesProvide legal advice to a range of clients, including the negotiation and drafting of...

  • Senior Project Manager

    2 weeks ago

    Alconbury, Cambridgeshire, United Kingdom Urban&Civic Full time

    Project Manager SeniorWe are a leading property developer, working with our Partners to create beautiful, sustainable and community focused places where housebuilders want to build, and people want to live.The role covers Urban&Civic's existing strategic land site at Alconbury Weald and would be within the existing Project Management team working on the...

  • Senior Associate

    4 weeks ago

    Alconbury, UK, Huntingdon, United Kingdom Recruitment Resolution Ltd Full time

    Top reasons to join the Private Client Team at this leading brand in the Legal Sector:Basic salary circa £75k per annum.Well known in the Legal sector, national brand with 5 offices within the UK.Hybrid working, 3 days working from Alconbury Office, 2 days working from home.New role owing to strong company growth.In the last 4 years this leading solicitor...

  • Senior Project Manager

    4 weeks ago

    Alconbury, Cambridgeshire, United Kingdom Urban&Civic Full time

    Project Manager SeniorWe are a leading property developer, working with our Partners to create beautiful, sustainable and community focused places where housebuilders want to build, and people want to live.The role covers Urban&Civic's existing strategic land site at Alconbury Weald and would be within the existing Project Management team working on the...