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Senior Marketing Manager

2 months ago

London Area, United Kingdom Kindred | Marketing Recruitment Specialists Full time

Job Title: Senior Marketing Manager - Growth Marketing Specialist

Job Type: Full-time

Industry: Financial Services

Location: London - Hybrid

Job Description:

We are seeking an ambitious Growth Marketing Manager with experience in demand generation and account-based marketing to join our team at Kindred | Marketing Recruitment Specialists. As a key member of our marketing department, you will be responsible for accelerating pipeline for sales across EMEA and APAC.

Key Responsibilities:

  • Develop and execute ABM programmes and demand generation strategies utilising all marketing channels
  • Build and maintain relationships with cross-functional teams to drive business growth
  • Design and implement lead nurture campaigns to drive conversions
  • Utilise marketing automation tools (Pardot, Marketo, HubSpot) to streamline marketing processes
  • Measure and analyse campaign performance to inform future marketing strategies

Requirements:

  • 4-5 years' experience in account-based marketing (ABM), demand generation, and marketing automation
  • Hands-on experience with ABM tools (Madison Logic, Demandbase, 6sense)
  • Metrics-driven approach to measuring campaign success
  • B2B marketing background in financial services or credit

What We Offer:

  • A collaborative and dynamic work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package