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**CRM Campaign Coordinator**

2 months ago

London, Greater London, United Kingdom Lyst Full time

About the Role

Lyst is a leading global fashion technology company, dedicated to revolutionizing the way people shop for fashion. As a CRM Campaign Coordinator, you will play a crucial role in driving our customer engagement and retention strategies, working closely with our cross-functional teams to deliver best-in-class email and app campaigns.

Key Responsibilities

  • Develop and execute global business-as-usual (BAU) campaigns across email, push, and in-app messages, ensuring seamless execution and timely delivery.
  • Collaborate with our editorial, design, product, and partner success teams to support and execute cross-functional strategies, aligning with our brand's content strategy.
  • Effectively maintain the email and app content calendar, ensuring timely and accurate content deployment.
  • Use data to continually assess and improve campaign performance, ensuring effectiveness across all channels.
  • Construct email content using design system modules, sourcing imagery and text according to the content calendar.
  • Work with the CRM team to define and configure user segments and targeting rules for each campaign.
  • Support the CRM team in optimizing triggered behavioral and lifecycle communications.
  • Stay up-to-date on industry insights and trends to optimize emails and app messages.

Requirements

  • Experience using a CRM platform (e.g., Braze)
  • Experience using a WYSIWYG email editor (e.g., Taxi)
  • Data literacy
  • Strong written communication skills
  • Basic image editing skills

What We Offer

  • A dynamic and inclusive work environment
  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • A comprehensive training allowance
  • A pension scheme
  • Eye tests and vouchers
  • Cycle-to-work scheme
  • Transport season ticket loan
  • Regular social events and team-building activities