Senior Marketing Data Analyst

3 weeks ago

Nottingham, Nottingham, United Kingdom Michael Page (UK) Full time

About Our Client

Michael Page (UK) is a leading recruitment agency in the UK financial services sector.

Job Description

We are seeking a Senior Digital Marketing & Customer Data Analyst to enhance our client's customer and marketing analytics capabilities. The successful candidate will join a key growth point in the organisation and work with an existing team of Data Analysts to increase adoption of technology and analytics tools to aid strategic decision making and increase ROI.

The role has a highly flexible hybrid/remote working environment.

  • Analyse live and historical data to provide insight and recommendations to maintain optimal performance, budget allocation/ROI across multiple channels to improve conversion rates.
  • Analyse various data and factors to recommend the best pricing strategy for a business.
  • Conduct detailed analysis and trend reporting to identify patterns and insights that inform long-term business strategies.
  • Daily/Weekly/Monthly reporting on market trends, customer behaviour, and campaign performance.
  • Track key performance indicators (KPIs) related to customer engagement and satisfaction and provide insight, along with recommendations to drive improvements in them.
  • Strong presentation skills, including the ability to translate complex data into understandable insight.

Requirements:

  • Experience in the Financial Services Industry (Essential)
  • Experience working with large data sets, Excel and SQL proficiency (Essential)
  • Experience using Salesforce and data visualisation tools (Power BI / Tableau Preferable)
  • Degree in relevant subject (Business, Mathematics, Economics or similar degree) (Preferable)
  • Strong presentation skills, including the ability to translate complex data into understandable insight.

The Successful Applicant

  • Experience in the Financial Services Industry (Essential)
  • Experience working with large data sets, Excel and SQL proficiency (Essential)
  • Experience using Salesforce and data visualisation tools (Power BI / Tableau Preferable)
  • Degree in relevant subject (Business, Mathematics, Economics or similar degree) (Preferable)
  • Strong presentation skills, including the ability to translate complex data into understandable insight.

What's on Offer

Opportunity to influence and enhance marketing insight & analytics strategy.

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