Senior Marketing Data Analyst
4 weeks ago
About Our Client
Michael Page (UK) is seeking a Senior Marketing Data Analyst to enhance their customer and marketing analytics capabilities.
The ideal candidate will have experience working with large data sets, Excel, and SQL, as well as proficiency in data visualisation tools such as Power BI or Tableau.
The role involves analysing live and historical data to provide insight and recommendations to maintain optimal performance, budget allocation, and ROI across multiple channels.
The successful applicant will have strong presentation skills, including the ability to translate complex data into understandable insight.
Key Responsibilities:
- Analyse live and historical data to provide insight and recommendations to maintain optimal performance, budget allocation, and ROI across multiple channels.
- Develop and maintain data visualisation tools to aid strategic decision making.
- Work with the CRM team and 3rd Party aggregators to enhance customer profiling and maximise marketing channels pricing strategy.
- Conduct daily, weekly, and monthly reporting on market trends, customer behaviour, and campaign performance.
Requirements:
- Experience in the Financial Services Industry.
- Experience working with large data sets, Excel, and SQL.
- Proficiency in data visualisation tools such as Power BI or Tableau.
- Strong presentation skills.
What's on Offer:
Opportunity to influence and enhance marketing insight and analytics strategy.
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