Product Marketing Strategist
1 day ago
We're a world-leading digital property technology and insight solutions business. We empower the industry, investors, governments, and the general public with insights, news, and reports to shape the future of property.
At PEXA Group, we're on a journey to unlock the life-changing potential in property.
We offer a growing range of opportunities across our companies, including Smoove, Optima, Amity Law, and Legal Eye.
We stand by our commitment to do the right thing for our people, customers, and communities – now and for future generations.
We are a leader in digital property technology and insight solutions.The PEXA Group connects people, businesses, and governments across the property community through innovative digital services.
We're passionate about solving problems for our customers, striving to set the standard for how property is bought and sold.
We believe our success in Australia is worth sharing and that our proven technology will advance how the UK buys and sells homes.
We're committed to collaborating with lawyers, conveyancers, lenders, government, and the property industry to set the new standard for remortgages and buying and selling property.
We provide tailored programs and tools to help you achieve your personal and professional learning and development goals.
We care about your holistic wellbeing and want to help you create your ideal work/life blend.
Key Accountabilities
- Develop and execute marketing strategies across all UK brands under the PEXA group.
- Oversee Account-Based Marketing (ABM) strategies and campaigns targeting key audiences such as conveyancers, lenders, brokers, and other professional services within the property market.
- Establish strategic partnerships and co-marketing opportunities to expand brand visibility and market penetration.
- Plan and execute industry events, conferences, and webinars to enhance brand reputation and drive lead generation.
- Work cross-functionally with product, sales, risk, and communications teams to ensure marketing efforts are cohesive, targeted, and aligned with product positioning and customer needs.
- Analyse and report on campaign performance, utilising data-driven insights to optimise marketing efforts and meet key business objectives.
- Maintain an in-depth understanding of the UK property market, particularly within conveyancing and lender audiences, to ensure the relevance and impact of marketing initiatives.
- Competitor intelligence gathering and sharing insights with the broader product, sales, and marketing teams to inform strategy and market positioning.
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