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Digital Marketing Specialist

2 months ago

OldburyonSevern, South Gloucestershire, United Kingdom Reed Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Reed. As a key member of our marketing department, you will be responsible for developing and implementing successful marketing campaigns across both paid and organic channels.

Key Responsibilities
  • Develop and Execute Marketing Strategies
    • Create, place, and schedule all Paid Marketing/Advertising across various digital platforms.
    • Maintain the company image, promotional objectives, and adhere to terms and conditions when building ads and ad copies.
    • Develop and build campaign strategy, including keyword research and competitor analysis.
  • Optimize and Improve Campaigns
    • Plan, develop, implement, and optimize all paid marketing campaigns and channels, tracking success and reporting back on findings.
    • Continuously improve paid advertisements by increasing CTR, conversion rates, and ROAS.
    • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and all areas of paid search in line with corporate objectives.
  • Stay Up-to-Date with Industry Trends
    • Stay updated with the latest industry news and best practices.
    • Engage in elements of SEO, utilizing a good understanding and experience in this area.
Requirements
  • Approximately 2 years of commercial experience in a similar PPC role.
  • Strong understanding of Google and Meta platforms.
  • Proficiency in reporting platforms such as Analytics and Data Studio.
  • Excellent knowledge of advertising platforms.
  • Ability to maintain brand consistency and create engaging, professional marketing advertisements.
What We Offer
  • Competitive salary package.
  • Opportunities for professional growth in a dynamic digital marketing environment.
  • Exposure to a variety of digital marketing tools and platforms.