CRM Marketing Strategist

4 days ago


Manchester, United Kingdom CAVU Full time
About the Role

We are seeking a highly skilled CRM Marketing Strategist to join our team at CAVU. As a key member of our marketing function, you will be responsible for developing and executing a comprehensive CRM strategy that drives customer engagement, retention, and lifetime value across multiple channels.

Key Responsibilities
  • Work closely with the Head of Customer Marketing to create and implement a CRM strategy that boosts engagement, retention, and lifetime value across email, SMS, push notifications, and web channels.
  • Deliver personalized communications throughout the customer journey to enhance conversion rates, retention, and loyalty.
  • Lead and guide a team in executing high-impact, targeted marketing campaigns.
  • Promote a customer-centric approach by leading initiatives that enhance the overall customer experience and ensuring CRM activities are aligned with customer needs and behaviors.
  • Lead A/B testing programs for campaigns, ensuring continuous learning, fresh insights, and demonstrating the incremental value of CRM to the business.
What We Offer
  • 25 days holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
  • 10% Company Pension
  • Annual Bonus Scheme
  • 2 weeks work from anywhere
  • MediCash Programme
  • On-site gym
  • A host of flexible benefits & discounts
About CAVU

We are an equal opportunities employer. We do not discriminate based on religion, race, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.



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