Field Marketing Director

1 month ago

London, Greater London, United Kingdom Tbwa ChiatDay Inc Full time
Job Description

We are seeking a seasoned Field Marketing Director to lead our UK&I region. This role will be responsible for defining the local Go-To-Market (GTM) strategy, executing marketing programs to develop new prospects, and improving customer retention.

The ideal candidate will have a clear strategic vision for the UK&I market, with a decisive and creative approach to GTM execution. They will possess excellent communication and relationship-building skills, with the ability to work collaboratively with stakeholders and the UK&I leadership team.

The Field Marketing Director will partner closely with the UK&I sales organization and work with pan-EMEA teams to implement strategic go-to-market plans, focusing on multi-touch campaigns and contributing to the overall strategy.

Key Responsibilities:

  • Lead and develop the strategic approach required for success in UK&I
  • Drive and report on the UK&I pipeline alongside Sales and Channel Leaders
  • Work with internal parties and third-party vendors to develop the Go-To-Market vision
  • Develop the UK&I plan with a clear focus on measurable success
  • Review, refine, and develop the GTM tactics on a regular basis
  • Create and execute vertical, enterprise-grade GTM plans for Major Account Executives
  • Provide articulate feedback on campaigns, analysis of success, and next steps
  • Participate in quarterly QBRs, reporting on successes and outlining future strategies and tactics
  • Responsible for procurement processes, auditing, and accountability for budget spend and management

Requirements:

  • Seasoned experience in UK&I Field Marketing roles within enterprise-focused software and/or SaaS organizations
  • Hands-on marketing experience in driving and executing successful marketing programs
  • Skilled in leading creative, compelling, regionalized integrated marketing campaigns that generate demand and drive measurable results
  • Demonstrated ability to organize, prioritize, and multitask under tight deadlines
  • Knowledge of current digital marketing technologies and techniques
  • Working knowledge of SFDC and Marketo
  • Great relationship-building, thought leadership, and negotiation skills
  • Ability to mentor and develop early career talent
  • Strong analytical and problem-solving skills
  • Strong initiative and ability to work independently or collaboratively

About Ping Identity:

Ping Identity is a leading provider of cloud identity solutions. We empower organizations to create secure and seamless digital experiences for their customers and employees. Our innovative solutions help businesses protect their digital identities and stay ahead of the competition.

We are committed to building an inclusive and diverse environment where everyone's individuality is respected and everyone has an identity. We welcome talented individuals from all backgrounds to join our team and contribute to our mission.

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