B2B Trade Marketing Manager
2 days ago
B2B Trade Marketing Manager Job Description:
We are seeking a commercially driven and results-oriented B2B Trade Marketing Manager to join our dynamic team. This is an exceptional opportunity to work with a leading brand in the LED Lighting and Computer Memory product markets, supporting our customers across the UK and Europe.
About Us:Integral LED is a long-established and fast-growing technology company founded in the UK over 30 years ago which has grown into a highly successful and financially independent international business with offices in London (Wembley), France, Holland, Spain and a reach into the US and Australia.
Our Products:- Memory Division – Memory Cards, USB Flash Drives, USB Card Readers, DRAM, SSD Hard Drives, Encrypted USB Drives, Encrypted SSD Drives and Industrial Memory solutions for a wide range of uses and applications including Computers, Mobile Phones, Cameras, Servers, Drones, Gaming Memory, Dash cams, Military and Industrial uses.
- LED Lighting Division – Lamps, Downlights, Panels, Strips, Luminaires, and Drivers for home, business and industrial applications.
Responsibilities:
- Develop and execute integrated trade marketing campaigns across our regional sales areas, and supporting European trade marketing activity, ensuring alignment with marketing and product strategies.
- Build strong relationships with key clients, ensuring optimal execution of in-store promotions, POS materials, and merchandising.
- Plan and execute regional B2B trade shows and events, ensuring impactful brand representation and engagement.
- Manage the departmental marketing activity calendar during the year = 80% relates to LED and 20% relates to Memory including trade shows, brochure release dates, product release dates etc
- Maintaining brand consistency across all trade marketing assets, take a leading role in producing content and ensuring up-to-date and highly attractive branded content across all Point of sale and promotional material.
Requirements:
- Proven experience in trade marketing, ideally within a retail or consumer-facing environment, supported by a relevant degree-level marketing qualification.
- Expertise in developing and executing POS strategies, retail campaigns, and in-store merchandising activities.
- Experience in managing UK and European trade shows and B2B events.
- Strong track record in working cross-functionally with colleagues and retail partners.
- Excellent project management skills, with experience handling multiple stakeholders and managing complex timelines.
Salary Range: £55,000 - £70,000 per annum, depending on experience
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