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Digital Content Specialist

2 months ago

Watford, Hertfordshire, United Kingdom Engage Education Full time
Job Description

**About the Role**

We are seeking a highly skilled Digital Content Specialist to join our dynamic marketing team at Engage Education. As a key member of our team, you will be responsible for developing and executing content strategies across all social media platforms, enhancing our online presence, and driving engagement.

Key Responsibilities:

  • Content Planning & Creation:
    • Develop, plan, and publish content across all social media platforms, ensuring consistency with our brand voice and marketing objectives.
    • Plan, create, and schedule newsletters and mailers for both internal and external audiences.
    • Support in the launch of our new app, including planning, executing, and promoting the release on our social media channels.
  • Social Media Management:
    • Monitor and manage all social media accounts daily, promptly responding to customer enquiries and comments.
    • Utilise HubSpot to track and respond to enquiries received through our platforms.
  • Blog Content Creation:
    • Write and produce engaging and informative blog posts for our website and social media channels.
    • Ensure content is optimised for SEO and aligns with our marketing goals.
  • Video Content Production:
    • Plan, create, and edit video content for our social media channels and website.
    • Collaborate with the team and key stakeholders to develop creative concepts that capture our brand's message and resonate with our audience.
  • Reporting & Analysis:
    • Generate detailed monthly reports on social media performance, including key metrics, trends, and insights.
    • Present findings to the Marketing Manager and suggest improvements or adjustments to our strategies based on the data.
  • Collaboration:
    • Work closely with the Marketing Manager and other team members to ensure all content aligns with brand guidelines and overall marketing objectives.
    • Contribute to brainstorming sessions and strategy meetings.

Qualifications & Skills:

  • Proven experience in social media management, content creation, and digital marketing.
  • Strong writing skills with a portfolio of blog posts or other written content.
  • Proficiency in video creation and editing tools.
  • Familiarity with social media scheduling tools and analytics platforms.
  • Experience with HubSpot or similar CRM systems.
  • Excellent communication and organisational skills.
  • Creative and adaptable, with a keen eye for detail.
  • Ability to work independently and as part of a collaborative team.

Why Engage Education?

  • We are a dynamic and innovative company that values creativity and autonomy.
  • We offer a range of benefits, including reduced hours during school holidays, health assistance programs, and opportunities for career progression.
  • We are committed to providing a supportive and inclusive work environment.