Digital Tracking Specialist
1 month ago
Role Summary
The Digital Tracking Specialist is responsible for media tracking across all markets to support media activation and campaign performance on the Jaguar and Land Rover account. This requires the ability to undertake custom coding work and communicate technical developments to local teams.
Key Responsibilities
- Administer partner tags within site event container tags, including upload and removal of partner tags as well as mapping data pass to partner tag.
- Monitor data capture and flow via the TMS to partners.
- Steward the approval of publishers/media partners, maintaining high levels of compliance across onboarded partners.
- Provide troubleshooting support around issues such as broken tags and partner-tag misfires.
- Serve as point of contact for internal and external business requirements around all tracking topics.
- Support TMS and wider teams with leading initiatives related to product development.
- Plan ad serving/tagging structures and build global guidelines to govern ad server usage for key global clients.
Additional Requirements
Individual objectives are agreed and reviewed on a quarterly basis (as a minimum frequency).
Ideal Candidate
This person will:
- Possess a desire to work for a fast-paced, results-based company.
- Have strong organizational skills being able to manage multiple projects at once.
- Possess strong oral and written communication skills.
- Enjoy the idea of problem solving.
- Be a self-starter, capable of setting goals and reporting progress against them.
Technical Skillset Nice-to-Haves
- Experience with URL tagging and URL structure.
- Understanding of the digital marketing hemisphere.
- Knowledge of HTML/HTML5, XML, JavaScript, CSS and HTTP protocols.
- Understanding of web technologies (e.g. HTTP packet sniffing, URL structures, JavaScript, redirects etc.).
- Knowledge of other 3rd Party tools such as Adobe Analytics is advantageous.
Flexible Working
We are committed to supporting and helping Annalect employees have a great work/life balance and a positive attitude to well-being. As part of this, we have a flexible and hybrid working model as a core part of how we operate.
Employee Benefits
We offer pension contributions, life insurance, health insurance, a generous holiday entitlement, and many other employee benefits for all.
Diversity
At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents.
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