Digital Tracking Specialist

1 month ago

London, Greater London, United Kingdom Annalect Full time

Digital Tracking Specialist

The Digital Tracking Specialist is responsible for media tracking across all markets to support media activation and campaign performance on the Jaguar and Land Rover account. This role requires the ability to undertake custom coding work and communicate effectively with local teams.

Key Responsibilities

  • Administer partner tags within site event container tags, including upload and removal of partner tags as well as mapping data pass to partner tag
  • Monitoring of data capture and flow via the TMS to partners
  • Steward the approval of publishers / media partners, whilst maintaining high levels of compliance across onboarded partners
  • Provide troubleshooting support around issues such as broken tags, and partner-tag misfires
  • Serve as point of contact for internal and external business requirements around all tracking topics.
  • Supports TMS and wider teams with leading initiatives related to product development

Ideal Candidate

This person will also:

  • Possess a desire to work for a fast-paced, results-based company
  • Have strong program management and organizational skills being able to manage multiple projects at once
  • Possess strong oral and written communication skills
  • Be confident in analyzing and acting on marketing data
  • Skilled at solving and explaining complex problems and also providing innovative solutions
  • Have the ability to define demonstrate and instruct to other team members to follow defined guidelines and regulations
  • Be a self-starter, capable of setting goals and reporting progress against them

Technical Requirements

  • Market knowledge and experience working with Tag Management container solutions, mainly Google Tag Manager and other leading site analytics solutions e.g. Signal, Adobe and Tealium.
  • Experience with commonly used Ad Serving (including Video and Rich Media) platform technologies
  • Familiarity with media/advertising technology commonly used across digital marketing channels
  • Experience with URL tagging and URL structure at an advanced level
  • Understanding of the digital marketing or related sector especially on-site tracking tool
  • Knowledge of HTML/HTML5, XML, JavaScript, CSS and http protocols
  • Strong understanding of web technologies (e.g. http packet sniffing, URL structures, JavaScript, redirects etc.)

About Annalect

Annalect is the data, technology, and analytics division of Omnicom.

We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands.

We have built a variety of innovative product and specialist service solutions for clients and agency partners.

We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni.

Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.

Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad.

The EMEA team is responsible for global and regional relationships clients led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.

Flexible Working

We are committed to supporting and helping Annalectuals have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.

We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.

Employee Benefits

We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all. We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.

Diversity

At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.

We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes.

We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Annalect People team.

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