Senior B2B Marketing Strategist

1 week ago

Manchester, United Kingdom THG Full time

About THG

We are a global technology group that specialises in taking brands direct to consumers. Our comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving industry.

Our digital commerce ecosystem, THG Ingenuity, is comprised of three products: THG Commerce, THG Studios, THG Fulfilment. Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics.

Life at THG Ingenuity

We are a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform allows us to deliver seamless experiences for our clients.

Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.

Why be a Senior B2B Marketing Manager at THG?

As a key member of our B2B Marketing team, you will play a crucial role in driving growth plans and capitalising on our full suite of solutions with distinct, but complementary go-to-market plans for each.

You will own the central marketing campaign plan for your brand(s) and act as the guardian for all brand messaging and activity ensuring this is localised for target markets.

Key Responsibilities:

  • Develop and implement effective marketing campaigns to drive brand awareness, consideration and conversion.
  • Collaborate with cross-functional teams to deliver coordinated efforts across all channels.
  • Own the ongoing development of the brand's website, collaborating with leads to deliver correct CRO goals and showcase our proposition and content resources effectively.
  • Be accountable for overall marketing performance for your brand ensuring there is a strong working relationship with marketing operations to deliver correct lead flows and ROI reporting.

Requirements:

  • Deliver campaigns and content optimised for the full customer funnel, catered to prospects at different stages of their buying journey, driving clear engagement in market.
  • Sufficiently grow your brand's awareness levels in market and level up brand consideration and conversion through growing credibility and relevancy in market.
  • Support marketing activation leads to deliver channel excellence, ensuring a coordinated effort across all teams.
  • Be able to clearly demonstrate the ROI from marketing activities, ensuring the correct lead flows and reporting to deliver against this.

What's in it for You?

Career Development

  • Access bespoke development programmes that have been designed and developed by our in-house L&D team.
  • Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

  • 25 days annual leave plus bank holidays.
  • Don't want to work on your birthday? We don't either Enjoy your day off on us.
  • Enhanced maternity and paternity pay, depending on length of service.
  • Up to 10 days compassionate leave.
  • Buy back up to 3 days each year.
  • Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

  • Access face-to-face and virtual appointments with our in-house GP.
  • Access our in-house CBT therapist.
  • Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
  • State-of-the-art on-site gym.
  • Access to our on-site physio.

Salary: £60,000 - £80,000 per annum

Location: Manchester

As a Senior B2B Marketing Manager at THG, you will be part of a solid team of professionals, spearheaded by our Chief Brand & Marketing Officer. If you're passionate about delivering results-driven marketing campaigns and have a keen eye for detail, we'd love to hear from you.

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