Digital Business Insights Manager
2 days ago
About the Job
We are recruiting for a Digital Business Insights Manager to join our client's growing digital marketing team and contribute to the development of their mobile app analytics capabilities.
Key Responsibilities
- Analytics Framework: Set up tracking and measurement systems to report key activities of the new mobile app, evaluate its success, and identify how it contributes to app growth (traffic, engagement, conversion...).
- Collaboration: Collaborate with product owners to identify major business opportunities and challenges by analyzing online user behaviors, customer journeys, and sales data.
- Reporting and Dashboards: Create and maintain reports and dashboards using app analytics data and data visualization tools, aiming to automate all reporting across the business while monitoring core KPIs vs. targets.
- Team Support: Ensure teams receive relevant data and insights to inform stakeholders and support business decision-making.
- Competitor Analysis: Monitor competitors' activities and provide updates on best cases and market trends.
Requirements
- Experience: 3+ years in a similar role with knowledge of mobile app measurement and tagging, insights reporting, preferably in retail (e-commerce an advantage).
- Skills: Excellent communication skills (written and oral), strong presentation skills, ability to build relationships with internal stakeholders, self-motivated problem solver, results-oriented.
- Tech Skills: Great knowledge of mobile & web analytics tools (Firebase, Google Analytics 4, GCP, ContentSquare...) and data visualization platforms (SQL, Looker Studio, Tableau, Alteryx...).
What We Offer
- Hybrid Working
- Bonus Structure and Strong Package
- Excellent Career Potential
- First-Class On-Going Training and Development
- Supportive and Caring Environment
- Attractive, Successful, and Global Organisation
Estimated Salary: £60,000 - £70,000 per annum + bonus structure and strong package.
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