Digital Business Insights Manager

2 days ago


Birmingham, Birmingham, United Kingdom The Digital Recruitment Company Full time

About the Job

We are recruiting for a Digital Business Insights Manager to join our client's growing digital marketing team and contribute to the development of their mobile app analytics capabilities.

Key Responsibilities

  • Analytics Framework: Set up tracking and measurement systems to report key activities of the new mobile app, evaluate its success, and identify how it contributes to app growth (traffic, engagement, conversion...).
  • Collaboration: Collaborate with product owners to identify major business opportunities and challenges by analyzing online user behaviors, customer journeys, and sales data.
  • Reporting and Dashboards: Create and maintain reports and dashboards using app analytics data and data visualization tools, aiming to automate all reporting across the business while monitoring core KPIs vs. targets.
  • Team Support: Ensure teams receive relevant data and insights to inform stakeholders and support business decision-making.
  • Competitor Analysis: Monitor competitors' activities and provide updates on best cases and market trends.

Requirements

  • Experience: 3+ years in a similar role with knowledge of mobile app measurement and tagging, insights reporting, preferably in retail (e-commerce an advantage).
  • Skills: Excellent communication skills (written and oral), strong presentation skills, ability to build relationships with internal stakeholders, self-motivated problem solver, results-oriented.
  • Tech Skills: Great knowledge of mobile & web analytics tools (Firebase, Google Analytics 4, GCP, ContentSquare...) and data visualization platforms (SQL, Looker Studio, Tableau, Alteryx...).

What We Offer

  1. Hybrid Working
  2. Bonus Structure and Strong Package
  3. Excellent Career Potential
  4. First-Class On-Going Training and Development
  5. Supportive and Caring Environment
  6. Attractive, Successful, and Global Organisation

Estimated Salary: £60,000 - £70,000 per annum + bonus structure and strong package.



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