Digital Analytics Specialist
5 days ago
Company Overview: The Digital Recruitment Company is working with a highly successful retail business to expand their Digital marketing team. This new role will provide an exciting opportunity to develop analytics capabilities in the mobile app area.
About the Role: As a Digital Analyst, you will play a key part in developing and launching the app, guiding teams to implement measurement frameworks and identifying customer pain-points to drive growth.
Your Responsibilities:
- Set up tracking and measurement to report key activities of the new mobile app and evaluate its success.
- Collaborate with product owners to identify business opportunities and challenges by analysing user behaviour, customer journeys, and sales data.
- Create and maintain reports and dashboards using app analytics data and data visualisation tools.
- Ensure teams receive relevant data and insights to inform stakeholders and support business decision-making.
- Monitor competitors' activities and provide updates on best cases and market trends.
Skills & Experience:
- 3+ years' experience in a similar role with knowledge of mobile app measurement and tagging, insights reporting, preferably in retail (ecommerce an advantage).
- Excellent communication skills with strong presentation skills.
- Able to build credible relationships with internal stakeholders and communicate effectively as part of a team.
- Strong planning and organisation skills, ability to multi-task, plan, and prioritise workflow.
- Self-motivated, problem solver, and results-oriented.
- Great knowledge of mobile & web analytics tools and data visualisation platforms.
Benefits:
- Hybrid working.
- Bonus structure and strong package.
- Excellent career potential.
- First-class on-going training and development.
- Supportive and caring environment.
- Attractive, successful, and global organisation.
Salary: £55,000 - £65,000 per annum, depending on experience.
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