Digital Analytics Specialist

5 days ago


Birmingham, Birmingham, United Kingdom The Digital Recruitment Company Full time

Company Overview: The Digital Recruitment Company is working with a highly successful retail business to expand their Digital marketing team. This new role will provide an exciting opportunity to develop analytics capabilities in the mobile app area.

About the Role: As a Digital Analyst, you will play a key part in developing and launching the app, guiding teams to implement measurement frameworks and identifying customer pain-points to drive growth.

Your Responsibilities:

  • Set up tracking and measurement to report key activities of the new mobile app and evaluate its success.
  • Collaborate with product owners to identify business opportunities and challenges by analysing user behaviour, customer journeys, and sales data.
  • Create and maintain reports and dashboards using app analytics data and data visualisation tools.
  • Ensure teams receive relevant data and insights to inform stakeholders and support business decision-making.
  • Monitor competitors' activities and provide updates on best cases and market trends.

Skills & Experience:

  • 3+ years' experience in a similar role with knowledge of mobile app measurement and tagging, insights reporting, preferably in retail (ecommerce an advantage).
  • Excellent communication skills with strong presentation skills.
  • Able to build credible relationships with internal stakeholders and communicate effectively as part of a team.
  • Strong planning and organisation skills, ability to multi-task, plan, and prioritise workflow.
  • Self-motivated, problem solver, and results-oriented.
  • Great knowledge of mobile & web analytics tools and data visualisation platforms.

Benefits:

  1. Hybrid working.
  2. Bonus structure and strong package.
  3. Excellent career potential.
  4. First-class on-going training and development.
  5. Supportive and caring environment.
  6. Attractive, successful, and global organisation.

Salary: £55,000 - £65,000 per annum, depending on experience.



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