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Shopper Marketing Lead
2 months ago
We are seeking a highly skilled Shopper Marketing Lead to join our team at ADM. As a Shopper Marketing Lead, you will be responsible for developing and executing shopper marketing strategies that drive sales and brand growth for our Bio-Kult and Protexin brands.
Key Responsibilities- Develop and implement shopper marketing strategies that align with brand plans and business objectives.
- Build and maintain relationships with key customers, marketing, category, and sales teams, as well as their agencies.
- Conduct research and analysis to understand shopper insights and behavior, and develop strategies to drive sales and brand growth.
- Plan and execute key campaigns for the brands, ensuring brand creative and messaging is translated across the shopper journey.
- Develop and manage shopper budgets for activation.
- Align with Joint Business Plan (JBP) goals and deliverables with the National Account Management System (NAMS).
- Evaluate activities and ROI.
- University degree in business, management, or marketing.
- 5 years of shopper marketing experience dealing with commercial teams, customers, and agencies.
- Previous experience in pet care or probiotics is advantageous.
- Proficient with Microsoft Office and good presentation skills on PowerPoint.
- Shopper media articulate and understanding of measurement and analytics.
- Confident, articulate, numerate, analytical, and literate.
- Demonstrate ability to self-motivate and manage multiple priorities with strong attention to detail.
- Passion for building brands and executing brand activations across retailers.
ADM is a world-leading nutrition company that unlocks the power of nature to enrich the quality of life. We are a premier global human and animal nutrition company, delivering solutions today with an eye to the future. We are committed to attracting and retaining a diverse workforce and creating welcoming, truly inclusive work environments.
