Digital Marketing Strategist

2 days ago


Long Eaton, Derbyshire, United Kingdom Elizabeth Michael Associates Ltd Full time

Job Description:

We are seeking an experienced Digital Marketing Strategist to join our team at Elizabeth Michael Associates Ltd. The successful candidate will be responsible for developing and implementing a comprehensive social media strategy that aligns with business goals and enhances brand visibility.

The ideal candidate will have a proven track record of building brand awareness, engagement, and loyalty through creative, high-impact social media strategies. This role requires someone with a strong sense of ownership, who can independently create engaging content, generate leads, and foster a community of dedicated followers.

Key Responsibilities:

  • Develop and implement a comprehensive social media strategy that aligns with business objectives and enhances brand presence.
  • Create compelling, visually engaging, and brand-aligned content, including images, videos, and stories.
  • Plan and execute a consistent posting schedule across Facebook, Instagram, and other relevant platforms to increase reach and engagement.
  • Build and nurture an active online community by responding to comments, messages, and customer inquiries.
  • Monitor and analyze social media trends and competitor activities to stay ahead in the market.
  • Collaborate with the wider team to keep website content fresh, relevant, and aligned with social media campaigns.
  • Optimize website user experience and track traffic from social media to the website for lead generation and conversion.

Requirements:

  • Proven experience in digital marketing, particularly in B2B and B2C marketing.
  • Strong skills in content creation.
  • Solid understanding of social media platforms (Facebook, Instagram) and tools.
  • Experience with website content management and basic knowledge of SEO is a plus.
  • Excellent communication and interpersonal skills, with a passion for building relationships with customers.
  • A proactive, hands-on attitude with the ability to work independently and manage multiple projects simultaneously.

Estimated Salary: £28,000 - £35,000 per annum



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