Global Ambassador Strategist
4 weeks ago
Global Ambassador Strategist
£110,000-£115,000 plus Car Allowance, Bonus and Benefits
Transform a heritage spirits brand into a leading beverage business by leading a global team of ambassadors.
As part of a strategic restructure, this brand seeks a passionate and experienced Global Ambassador Strategist to set and implement the strategy for a team of ambassadors across all key regions.
- Lead and motivate a global team of ambassadors, ensuring alignment with brand priorities.
- Set strategy and ways of working for ambassadors across internal and third-party distributors.
- Define the role of ambassadors in supporting brand growth.
- Foster collaboration and consistency across brands and markets, reflecting company values.
- Develop KPIs that balance creativity with marketing and commercial goals.
- Provide regular reports to measure the effectiveness of ambassador activities.
- Share best practices and strategic updates with ambassadors at all levels.
- Create a world-class onboarding and training program to enhance brand knowledge and credibility.
- Build a passionate and effective advocacy team, promoting continuous learning and development.
Experience working in a similar leadership role within a luxury FMCG category is essential. Demonstrate an ability to lead and manage a diverse team of ambassadors across different regions and cultures.
Hold complex strategic thinking, able to develop global strategies that align with the brand's goals and market positioning.
Have a data-driven mindset, tracking KPIs, ambassador performance, and campaign ROI to make informed decisions.
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