Global Ambassador Strategist

4 weeks ago


London, Greater London, United Kingdom The Advocate Group Full time

Global Ambassador Strategist

£110,000-£115,000 plus Car Allowance, Bonus and Benefits

Transform a heritage spirits brand into a leading beverage business by leading a global team of ambassadors.

As part of a strategic restructure, this brand seeks a passionate and experienced Global Ambassador Strategist to set and implement the strategy for a team of ambassadors across all key regions.

  • Lead and motivate a global team of ambassadors, ensuring alignment with brand priorities.
  • Set strategy and ways of working for ambassadors across internal and third-party distributors.
  • Define the role of ambassadors in supporting brand growth.
  • Foster collaboration and consistency across brands and markets, reflecting company values.
  • Develop KPIs that balance creativity with marketing and commercial goals.
  • Provide regular reports to measure the effectiveness of ambassador activities.
  • Share best practices and strategic updates with ambassadors at all levels.
  • Create a world-class onboarding and training program to enhance brand knowledge and credibility.
  • Build a passionate and effective advocacy team, promoting continuous learning and development.

Experience working in a similar leadership role within a luxury FMCG category is essential. Demonstrate an ability to lead and manage a diverse team of ambassadors across different regions and cultures.

Hold complex strategic thinking, able to develop global strategies that align with the brand's goals and market positioning.

Have a data-driven mindset, tracking KPIs, ambassador performance, and campaign ROI to make informed decisions.



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