Digital Marketing Strategist

1 month ago


Burgess Hill, West Sussex, United Kingdom Talent Hub Full time

Talent Hub is seeking a highly skilled PPC Manager to join their team. As a Paid Media Specialist, you will drive and increase b2b lead generation through Paid Media activity and optimisation.

This pivotal role has a delivery focus, owning and reviewing PPC, Display and Paid Social campaigns. You will collaborate with the website and content manager to ensure messaging and branding across all digital touchpoints.

Key Responsibilities:

  • Develop and execute a comprehensive paid media strategy.
  • Manage and optimise paid media campaigns.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
  • Monitor and analyse campaign performance data to identify trends, insights, and opportunities for optimisation.
  • Conduct A/B testing to improve ad creative, targeting, and overall campaign performance.
  • Prepare and present regular reports on campaign performance, insights, and recommendations to stakeholders.

Requirements:

  • Agency side or in-house experience of campaign set up and optimisation of campaigns across PPC, Display as well as Paid Social.
  • Paid Media experience from B2B sector, ideally SaaS or Tech with a lead generation focus.
  • B2B funnel demand generation experience.
  • Experience of budget management, reporting and analysis.
  • Knowledge of Google Analytics, Google Ads, and other digital tools and platforms.

Benefits:

  • Fantastic holidays and flexible bank holidays.
  • Work-life balance.
  • Brilliant development opportunities within the company.

This role offers a competitive salary of £50,000 per annum, commensurate with experience. Based in Sussex, this role can be worked remotely or in the office, depending on your preference.



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