Senior Marketing Strategist
12 hours ago
We are seeking a highly motivated and experienced Marketing Lead to join our team at Despatch Cloud, a dynamic SaaS leader revolutionising the post-purchase experience for eCommerce businesses.
As a Marketing Lead, you will be responsible for developing and executing a digital marketing strategy that drives traffic, engagement, and conversion for our clients. This includes managing paid advertising campaigns across Google Ads, LinkedIn, and Meta, as well as creating engaging content and collaborating with internal teams to produce effective digital assets.
About the Role:
- Paid Advertising Management: Work with external consultants to execute and manage ad campaigns across multiple platforms, focusing on maximising reach and performance.
- Content Creation & Strategy: Develop a content strategy in line with market trends and create engaging written content and collaborate with internal teams to produce effective digital assets.
- Website Development: Help build a high-performing website that not only drives traffic but also serves as a valuable resource for eCommerce fulfilment, with a focus on conversion optimisation.
- Marketing Assets: Collaborate with the design team to create compelling assets that support marketing and sales goals.
- Event Coordination: Work with sales and product teams to organise online and in-person events that engage and educate our target audience.
- Email Marketing: Expand our email audience by crafting and distributing engaging content tailored to our ideal customer profile (ICP).
- Social Media: Support the development and execution of organic social media strategies across platforms including LinkedIn, Instagram, Facebook, YouTube, and TikTok.
About You:
- Experienced: You have a proven track record in marketing or brand development, ideally in SaaS or eCommerce.
- Goal-Oriented & Assertive: You're a hands-on problem solver comfortable with setting and achieving ambitious goals.
- Communicative & Influential: Your interpersonal skills allow you to engage with stakeholders at all levels.
- Organised & Efficient: You manage time and tasks effectively to ensure seamless execution.
- Flexible & Adaptive: You make decisions independently and know when to escalate issues if needed.
Bonus Points:
- Experience in B2B SaaS
- Deep understanding of the eCommerce landscape
Estimated Salary: £60,000 - £80,000 per annum, depending on experience.
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